Hundreds of scientists and mathematicians are constantly in quiet rooms , to increase the artificial intelligence of its search engine.
Some search engine optimization experts have used devious means to always try in high in search results on place and trick Google. This has over tactics such as "Black Hat SEO ", which are used to try and been done to fool Google. Google not to promote these activities and to continuously refine their search algorithms to eliminate these practices.
Goals of Google is to ensure that there will always deliver the search results that users relevant , interesting, and also find time. If they do not continue then people will stop Google and its $ 30 billion revenue it generates from search advertising is in danger. Also in the neck are rapidly growing social sites like Facebook, which indirectly provide alternatives to Google ( rumors are always floating around that Facebook is building its own social search engine) . If Google no further then deliver his entire existence is toward a slippery slope of web extinction .
Over the past two years, Google has increased the importance of usability, such as the measurement of the speed of websites and websites that production of unique content are , therefore, the orientation of the content farms and de - ranking them .
Google likes unique content
What Google does , how great unique content. We have seen the rise in importance of content creation and curation as a marketing tool in recent years . People use the Internet to find information , which is why Google is such a high value on unique content. Create great contagious content that will be shared , such as videos , blog posts and ebooks also has a great side effect. This advantage is that people link to your site or blog and Google will give you big tick in its search engine , the calculations more back-links to your blog and website created by other sites.This is where the tactic of " offsite optimization " starts its importance and presence , and should be included in your SEO strategy. This is the final stage of getting Google to you like. ( Read more about the first stage here )
Off- page optimization
SEO experts agree that off-page link building techniques can contribute about 80% of effectiveness in any SEO campaign . Off-page optimization or building links is by far the most important activity for helping us get our website in search engines well classified . And the key driving force in this , is backlinks.The meaning of " backlinks
A link or back link , the link that you will be taken to another page to be used . Backlinks are incredibly important because they basically like " votes " for your site in the search engines to say that other websites like and use your site for information . The more sites you have linked to your site or " voting" , the higher your ranking. Although , not all votes are weighted the same , as are links from the homepage of the major sites such as the Australian Government australia.gov.au , amazon.com or facebook.com be much more valuable than a less well-known website .So, here are 6 tips for easy link building :
Tip 1: Competitive Analysis
Assuming you are not getting many links from these major sites , there are still easy link building tactics available. Start your link building campaign with a competition analysis. Basically repeating what you want to do your best competitors , as one of the main principles of link building is to meet and surpass your competitors. Meaning , if you go through and adjust all the links they have , or at least a majority of them , and found a few other ways to provide additional links that they can not get , you will be easy to excel in the position in search ranking results.Tip 2: content , content and content
As always, the best way to encourage people to link to your site is . Due to the consistent deployment of new , compelling and useful content Content , content, content to steal a known set .Create compelling, relevant and useful content ; like writing about your products , industry, current general market information with keyword - oriented useful content will likely influence your website more than any other factor discussed here. After Google Penguin update is posted regularly quality content , the recommended method to getting more traffic to your website. Ideally, you should publish at least two new articles per week , more to be better than Google websites with frequently updated material , the unique and relevant content contains favor . And if your site has good content , other websites will naturally want to link to you as well .
If you publish articles, do not forget , the same principles of the title tag and meta description to apply your article , and do not forget to include your desired keywords or phrases.
Tip 3 : Guest blogging
More ideas for a successful link building campaign include guest blogging. The general idea behind guest blogs is to get published a link to your site on an already established website / blog. These links are usually carry more weight in Google because they are more difficult to acquire . Some pages are very high demands on the type of articles they have accepted , so links from these sites have more value. Another popular and very successful method is , bloggers or webmasters in your niche to contact and ask them for just a link. Or ask a guest blogger for the sole purpose of the chance to link your guest blog back to your website can publish . Building relationships with reviewers , authors , professors, enthusiasts , subject matter experts , or anyone else , the operation of a website is within your niche , it was to be through social networking or message boards , is a good way , a network of people who might be willing to build point to your site in their content .Tip 4: Join Web 2.0 site
Membership in a Web 2.0 site is an excellent method of developing search engine friendly links . If you are not familiar with the name , the Web 2.0 is a term is used to describe web sites that they have a social networking component. Sites like Squidoo, StumbleUpon and Delicious generate most of their content from the web site users to . These types of interactive sites facilitate information exchange and collaboration , where you add to articles that include up to 9 free backlinks per article to your website. Do not duplicate existing items on your website and use them for either or Squidoo HubPages though, as search engines are filtering out content that way.The best way to build links and create strong SEO benefits by Squidoo.com is by creating unique content that focuses on your keywords. Always try to multimedia, such as videos or images to gain more confidence and authority quickly. It only takes a couple of articles until you . Able to add a number of back links in your articles to your main website I also really like Squidoo RSS feed widget , as this beautiful backlinks plus connection to the Left, which is great for search engines.
Tip 5: provider , partner certificates
Always give online certificates to your suppliers , business partners or anyone else can you give a testimony , because it is a great way to free back links from legitimate websites. Do not forget your strategic keywords in your testimonies and hyperlinks linking back to the relevant web page of your site.Tip 6: link to your desired connections
And finally, you get your own networks for possible ways to build more links. Business contacts , suppliers, distributors, family members, friends , even your children in school, all of which have the potential for which you backlink opportunities. If you have nice to them and you will like it , ask for a free reciprocal link on their site . Of course, the higher page rank or relevant sites link to you , the better. If you manage to get powerful and valuable links from sites like edu.com , SEO efforts would be very beneficial for you.There are many more tactics involved in SEO , so you compete in search engine ranking results and outperform your competitors . The tactics mentioned above are basic first strategies that help build a strong foundation and starting point for your SEO efforts , and will help immediately to move your website traffic and search engine ranking results to the next level .
What about you ?
Are you creating content that is valuable enough to be linked ? Is your content entertaining , educational, informational or inspirational ?Are you with multi- media such as videos and images in content creation, or is it primarily item? What content marketing tcatics work for your website or blog ?
Looking forward to your stories in the comments below .
Guest Author : Huyen is an SEO Consultant at Result Driven SEO with a passion to help small and medium-sized businesses get online in the digital world by search engine friendly website design, found organic search engine optimization strategies and tactics . "
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