Here are my top 10 tips to ensure that your blog posts are "Google friendly" :
1. Just write and publish quality guest posts that add value to the Reader.
2. No duplicate content has.
3. The post must be set to an appropriate blog with the same theme / topic / industry as a place that always be the backlink.
4. Label your office as a guest post.
5.Guest Post in moderation - . Guest Post do not use as a sole source link to your website.
6. Use blogs that are not " selling links" not - this is simply by looking at the sidebar or footer and check if it irrelevant noticed keyword rich anchor text links on the homepage Another trick is to the webmaster. ask to buy a paid link , and if an offer you - not post your guest post there.
7. Check for real social activity ( and involvement in this activity ) by real people on places like Facebook , LinkedIn , Twitter and Google+ for a start. This is also a good way to publish your guest post , when you reach to the webmaster about some of their active social media and with them personally.
8. Make sure the site has visitor engagement - check comments to blog posts.
9. Check the quality of writing in other posts on the blog and to ensure that new jobs will be frequently uploaded.
10. Make the single link to your website in the field of author bio and non-spam anchor text and other links ( internal and external) come from the body of the post.
I see guest blog posts as in the gray area of SEO. It can be used as white-hat SEO method easy to win by putting up quality content , with no intention of link juice from a specific blog by paying for blogs to be uploaded with low quality content , be performed or it can be done in a very spam way anchor text rich with hyperlinks to irrelevant to pass page rank from one site to the destination. The gray area is where most SEO can be found , where the guest posts are written high quality and relevant for the blog, but still with the express intention of passing page rank, which is not allowed according to the user guidelines of Google wrote. Google ridiculous rules (also known as Google's policies ) have made it clear that guest blogging is not 100% clean, because you use them for SEO SEO link juice , and sometimes pay for contributions . I believe that if you fail to pay only high quality and relevant blogs for posts , then you are on the thin line of doing Guest Post and clean enough for you to fall in the gray zone , I am talking about. As in the gray area means that currently , Google will not penalize your site .
In the end, Google finally succeed in punishing the gray area and brings everyone back to the white or extreme black hat SEO techniques. Those are really the only two ways . This is what Google successfully and repeatedly made with its algorithm changes.
A point of interest is that , in my opinion , Google can not punish algorithmically guest blog posts , which created " pass PageRank " or "link juice" that are placed on relevant and not spam blogs . An algorithm is not able to say whether a blog post is the quality and not the intention of PageRank over if a few basic rules are followed. It is also important that the post was from a real (or fictional) person who has an active Google+ profile , as this social layer of Google , which it uses to "know" when people written exist. This only leaves Google with the option of manual actions of the police to use, and then hand out penalties for the misuse of guest blog posting , that would be performed by Matt Cutts own web spam team . With a lot of employees to manually monitor the web is not financially viable for Google so only extreme cases get a manual penalty.
I suggest before guest - blogging to be a quality control and choosy for all SEOs . That's what Google says is important - plus do not have the link to use this option , there should be just one of the plethora of sources of links. I know that in the future guest blog post can not be viewed by Google as acceptable, but it is still useful now . I think that Matt Cutts just really, really on the e- mail he got vented and thus on his blog send shock waves through the industry sour.
Not compromise your results by clean them when it no need to be . The gray at the moment is fine and make sure that you are not on this technique in my opinion .
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