1. GOOGLE Webmaster Tools
If you only use a tool of this list is made, Google Webmaster Tools is the choice of plum. As the logo uses a key , using Webmaster Tools is similar to giving your site a regular service ; use it to keep things running smoothly and quickly detect bigger problems . Find out if your site has a manual penalty , identify problems that creep and broken links , see how many pages are indexed , download links , try the robots.txt file or structured data, and much more, all for free. It is a look at how Google refers to elements of your site . Oh, and while you're at it , check out the Bing Webmaster Tools ; as Sam points out, there is much that is derived from this free tool as well!
2. Google Analytics
Ok , we all know about the frustration of (not provided) keyword data , removing some of our most useful analysis . But there is still a huge advantage is having the data analysis for your site in order to analyze the content , user experience , the success of campaigns and more. In fact, if you are not using analytics to their digital marketing , which is behind the competition , no matter what. Google Analytics is still a popular and a constantly evolving tool , although there is increasing competition from alternatives such as America , Open Web Analytics , WebTrends , Omniture and more. You want a little extra help ? Check out the gallery solutions for great ways to cut their data, and the URL builder to add track the extent of their links.
3. GOOGLE AdWords keywords PLANNER
Another tool that has undergone a significant change , and often much lamented - in the last year, the Adwords Keyword planner remains the de facto source for many when it comes to determine the volumes of keywords (but not depend on it for the exact number ) , even if other tools are used to generate lists of seeds. He feels that the new scheduler is much more focused than the PPC Keyword Tool is replaced , and keywords are often suggested as broad as useless at first. However, there are ways to still use the planner for great data key words - this article by Dan Shure is an excellent place to start. April .
4. Google Trends
And while we're on the topic of your keywords and themes for your website, Google Trends is still a great tool for comparing traffic for different search terms, including historical , geographic and related terms ( in the mind) of Google data . Understanding whether a term is an ascending or descending element vocabulary of your subject is of great value to the creation of attractive and available content for free ! Additional data contained in the Google Zeitgeist section detailing of 2,013 most popular searches . Also worth visiting is the Hot Trends list to see the most popular searches at the moment , the perfect inspiration for timely content. May .
5. GOOGLE CONSUMER SURVEYS
We all know that understanding our audience is key to making a great website that will serve your needs. While surveys can cost a lot of money , opinion polls of Google have a free option to measure the satisfaction of the website - you can not deviate from the four default without having to pay questions, but you can still get valuable information about how users perceive your site and your experience of it . This can be especially useful when a new site design or content category tested.
6. OUTLOOK PageSpeed
Back in 2010 , Google announced that site speed had become a signal in their ranking algorithms in this category. Subsequent studies have also shown that site speed has an effect on the visibility of your site. Fortunately , there is a way to create a list of suggestions for your client or development team without having to be an expert programmer (although that never hurts ) . Tools PageSpeed of Google Insights PageSpeed includes an extension for Chrome and Firefox broswer (like Firebug extension ) , and a version in the browser that provides further details. Either option will give you some actionable data for your site, literally speed.
7. EXPERIMENTS OF CONTENTS
What is known as Website Optimizer for Google became Google Analytics Experiments content. As its name implies, now lives within Google Analytics and not as a separate product , but still offers excellent and free, way to test , measure and optimize your site. Experiments content is linked to the goals it has set up Google Analytics, and allows you to display several different variations of a page for users. This means you can test designs , titles , content, colors and more to find the optimal design . As optimization of the conversion rate becomes a more common part of the landscape of digital marketing , this is a great way to dip your toes in the water before making an investment in an agency or ine the range of testing tools powerful user , while getting actionable results .
8. GOOGLE Places for Business
Want another free method for additional search visibility that is proven to generate traffic ? Become a local scheduling results with Google local facilities , places for business and Google Local. Multiple tools ? Well, yes, a little confused, to claim there are two distinct ways a local presence . In essence , your Google Places gives you control over the information displayed in Google Maps , which make use of local results . Commercial Google+ pages look similar, but enable you to engage with other local businesses , post news , etc. . What should go first? Google Places for business - as this article by local search expert David Mihm says , has a superior interface, and controls the list that appears on Google Maps, and therefore the most relevant search results . The differences between the two, and how to combine them , are detailed by Amanda DiSilvestro . For you to have going here are some excellent reads on getting started with places for business and the factors of local search ranking .
9. GOOGLE ALERTS
Ah , good old Google Alerts . While it's reliability has been questioned in recent times , there is no doubt this is still an important place in many online marketer and hearts content creators . Using Google alerts that can keep an eye on a topic of your choice with regular updates from Google themselves on the latest index updates . Common applications include finding no link appointments for your brand, or to keep an eye on the latest news about a topic or company of interest. Ross Hudgens shows some of the innovative ways to use the service here. A great feature of Google alerts is the option to it as a feed, to control various alerts and combination with other sources. While Google Reader is departed sadly, there are plenty of other RSS readers out there that can do a great job in place. While on the subject, there are some good alternatives to Google Alerts to monitor brand mentions , such as Web Explorer Fresh Moz and appropriate Mention name (which has a free option ) .
10. Tag Manager
One of the most common frustrations for digital marketing efforts can be the delay caused by waiting in a queue to development time . Tag Manager Google gets around this perfectly, which allows you to update many of the most common labels site without asking dev support. This is a more advanced tool , but the benefits can be great. Once the code has been installed on the site, a decent variety of common marketing labels can be edited without additional code updates . There is support for URL, referrer and tags based event , I custom macros and much more , plus a debug console . Planned also further integration with third party tools for even greater flexibility and can use tools like tags Optimizely now .
WRAP -UP
So that's it - Ten tools you can use for free from Google , from keyword research to page optimization and content creation for. While the attitude of Google for online marketers is increasingly questioned , there is much we can do with these free pieces of kit. What are your favorite Google tools ? What do you think of interesting uses them? Have we lost a real gem ? Let us know in the comments!
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