10 FREE GOOGLE SEO TOOLS (EVERYONE SHOULD USE)

If you define yourself as an online marketer , an SEO or content marketing specialist , our industry often has a love / hate relationship with Google . However, no matter how you personally consider the big G , is a set of free tools that provide potentially useful data . Using these can really help pump up their digital marketing efforts . In 2009 the ever informative Tad Chef looked for us in the most useful tools out there. Unfortunately, Google has a habit of retiring many of its tools , or start charging for them ( Google Shopping anyone?) , So it was time for an update. So, here is our revised ten free Google tools you should consider listing; You know that many, certainly regularly use a few, but , in this industry, there is always something new to try.

1. GOOGLE Webmaster Tools 

If you only use a tool of this list is made, Google Webmaster Tools is the choice of plum. As the logo uses a key , using Webmaster Tools is similar to giving your site a regular service ; use it to keep things running smoothly and quickly detect bigger problems . Find out if your site has a manual penalty , identify problems that creep and broken links , see how many pages are indexed , download links , try the robots.txt file or structured data, and much more, all for free. It is a look at how Google refers to elements of your site . Oh, and while you're at it , check out the Bing Webmaster Tools ; as Sam points out, there is much that is derived from this free tool as well!

2. Google Analytics 

Ok , we all know about the frustration of (not provided) keyword data , removing some of our most useful analysis . But there is still a huge advantage is having the data analysis for your site in order to analyze the content , user experience , the success of campaigns and more. In fact, if you are not using analytics to their digital marketing , which is behind the competition , no matter what. Google Analytics is still a popular and a constantly evolving tool , although there is increasing competition from alternatives such as America , Open Web Analytics , WebTrends , Omniture and more. You want a little extra help ? Check out the gallery solutions for great ways to cut their data, and the URL builder to add track the extent of their links.

3. GOOGLE AdWords keywords PLANNER

Another tool that has undergone a significant change , and often much lamented - in the last year, the Adwords Keyword planner remains the de facto source for many when it comes to determine the volumes of keywords (but not depend on it for the exact number ) , even if other tools are used to generate lists of seeds. He feels that the new scheduler is much more focused than the PPC Keyword Tool is replaced , and keywords are often suggested as broad as useless at first. However, there are ways to still use the planner for great data key words - this article by Dan Shure is an excellent place to start. April .

4. Google Trends

And while we're on the topic of your keywords and themes for your website, Google Trends is still a great tool for comparing traffic for different search terms, including historical , geographic and related terms ( in the mind) of Google data . Understanding whether a term is an ascending or descending element vocabulary of your subject is of great value to the creation of attractive and available content for free ! Additional data contained in the Google Zeitgeist section detailing of 2,013 most popular searches . Also worth visiting is the Hot Trends list to see the most popular searches at the moment , the perfect inspiration for timely content. May .

5. GOOGLE CONSUMER SURVEYS

We all know that understanding our audience is key to making a great website that will serve your needs. While surveys can cost a lot of money , opinion polls of Google have a free option to measure the satisfaction of the website - you can not deviate from the four default without having to pay questions, but you can still get valuable information about how users perceive your site and your experience of it . This can be especially useful when a new site design or content category tested.

6. OUTLOOK PageSpeed

Back in 2010 , Google announced that site speed had become a signal in their ranking algorithms in this category. Subsequent studies have also shown that site speed has an effect on the visibility of your site. Fortunately , there is a way to create a list of suggestions for your client or development team without having to be an expert programmer (although that never hurts ) . Tools PageSpeed ​​of Google Insights PageSpeed ​​includes an extension for Chrome and Firefox broswer (like Firebug extension ) , and a version in the browser that provides further details. Either option will give you some actionable data for your site, literally speed.

7. EXPERIMENTS OF CONTENTS

What is known as Website Optimizer for Google became Google Analytics Experiments content. As its name implies, now lives within Google Analytics and not as a separate product , but still offers excellent and free, way to test , measure and optimize your site. Experiments content is linked to the goals it has set up Google Analytics, and allows you to display several different variations of a page for users. This means you can test designs , titles , content, colors and more to find the optimal design . As optimization of the conversion rate becomes a more common part of the landscape of digital marketing , this is a great way to dip your toes in the water before making an investment in an agency or ine the range of testing tools powerful user , while getting actionable results .

8. GOOGLE Places for Business

Want another free method for additional search visibility that is proven to generate traffic ? Become a local scheduling results with Google local facilities , places for business and Google Local. Multiple tools ? Well, yes, a little confused, to claim there are two distinct ways a local presence . In essence , your Google Places gives you control over the information displayed in Google Maps , which make use of local results . Commercial Google+ pages look similar, but enable you to engage with other local businesses , post news , etc. . What should go first? Google Places for business - as this article by local search expert David Mihm says , has a superior interface, and controls the list that appears on Google Maps, and therefore the most relevant search results . The differences between the two, and how to combine them , are detailed by Amanda DiSilvestro . For you to have going here are some excellent reads on getting started with places for business and the factors of local search ranking .

9. GOOGLE ALERTS

Ah , good old Google Alerts . While it's reliability has been questioned in recent times , there is no doubt this is still an important place in many online marketer and hearts content creators . Using Google alerts that can keep an eye on a topic of your choice with regular updates from Google themselves on the latest index updates . Common applications include finding no link appointments for your brand, or to keep an eye on the latest news about a topic or company of interest. Ross Hudgens shows some of the innovative ways to use the service here. A great feature of Google alerts is the option to it as a feed, to control various alerts and combination with other sources. While Google Reader is departed sadly, there are plenty of other RSS readers out there that can do a great job in place. While on the subject, there are some good alternatives to Google Alerts to monitor brand mentions , such as Web Explorer Fresh Moz and appropriate Mention name (which has a free option ) .

10. Tag Manager 

One of the most common frustrations for digital marketing efforts can be the delay caused by waiting in a queue to development time . Tag Manager Google gets around this perfectly, which allows you to update many of the most common labels site without asking dev support. This is a more advanced tool , but the benefits can be great. Once the code has been installed on the site, a decent variety of common marketing labels can be edited without additional code updates . There is support for URL, referrer and tags based event , I custom macros and much more , plus a debug console . Planned also further integration with third party tools for even greater flexibility and can use tools like tags Optimizely now .

WRAP -UP

So that's it - Ten tools you can use for free from Google , from keyword research to page optimization and content creation for. While the attitude of Google for online marketers is increasingly questioned , there is much we can do with these free pieces of kit. What are your favorite Google tools ? What do you think of interesting uses them? Have we lost a real gem ? Let us know in the comments!

Posted By: Unknown on Thursday, May 22, 2014

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How to Do Social Bokmarking for SEO

SEO companies and firms charge $ for professional SEO services to their clients and customers happily pay them because they get effective results. Why do these people pay dollars to the company if you can learn SEO themselves reading online tutorials and practice on them? The reason behind this is that if perfect search engine optimization can build your blog again and then rank bad SEO can ruin your entire blog. That's why it's a better option to invest some money in your blog optimization . This investment will give several times and benefit your online business grow. These companies operate in many strategies to optimize a website to put it on the top of the search engines and today in this post I will talk about one of the best SEO strategies that are social markers which depends Off Page SEO Social Bookmarking Guide.
Most novice bloggers who start learning SEO reading online tutorials excluded from this strategy in their SEO plans for the following reasons.

1. They do not realize the social bookmarks.
2. They do not have adequate knowledge of how to do SEO .
3.They feel it is a waste of time to present links on various social bookmarking sites .

Whatever the reason , but we should not ignore social bookmarks for better optimization blog. Today in this post we will discuss about what is social bookmarking , how SEO works and what are its benefits.

What is Social Bookmarking ?

Social bookmarking is a way to mark our favorite web pages to read them online anytime and anywhere if we are connected to the Internet .

Why Social Bookmarking Comes?

When we browse the internet for information that some websites Favorites in your browser so that we can read them later without surfing the internet again.

But for some reason , if your browser get crashed or get our formatted or if we are not in front of that computer that keep our favorite, then you can not access them .

We have to surf the Internet again to find those pages. To overcome this problem is social bookmarking . Now we can use our bookmarks easily from anywhere using any computer connected online.

How Social Bookmarking Help in SEO?

The websites Favorites in social bookmarking sites is considered a quality backlink in the eyes of search engines .

And we all know that quality backlinks helps us increase blog traffic and Google Page Rank. That's why SEO professionals include SB in their practices search engine optimization .

Read This: Link Building the Write way in 2014
Must Read : 3 Step Guide to Getting More Visitor by Writing Less

How do Social Bookmarking for SEO ?

SB is not doing hard work. Everyone can do it after learning how.

First you have to collect a list of the best social bookmarking sites that you can easily start your work on them .

Once you are ready with the list, follow these steps to SB .

In this tutorial I will take an example of a very famous place of SB ie StumbleUpon.com

1. Go to www.StumbleUpon.com .
2. Create an account or you can also login with your Facebook account .
3. Now click the small down arrow next to your username in the upper right corner and select Add a page.
add a page

4. Now fill a simple form with the appropriate information about your website as the website address , categories, tags , etc. and then click Add This Page button .
Add this page

5. You are done!

Note : Do not start submitting your links on social bookmarking sites after reading this tutorial.

The presentation should be in a proper way to make your blog SEO always get rid of sanctions because I said the wrong SEO can ruin your blog ranking.

There are many things to keep in mind during the presentation. How to do social bookmarking effectively. 
                                                       
                                                              Thank you !!!

Posted By: Unknown on Saturday, May 17, 2014

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Landing Page Optimization

Landing page optimization for PPC is the process of creating well-designed pages for PPC visitors and optimizing each element on the page to maximize the percentage of visitors who complete the desired goal. The ultimate goal of PPC landing page optimization is on the side that grip better your target audience so that you can build drive through paid search more leads.

In a nutshell , landing page optimization leads to more conversions , which increases the ROI of your PPC marketing campaigns. Engaging in Landing Page Optimization has two primary benefits to your business :

• PPC Leads: If your AdWords landing pages follow best practices , you will perform more of your clicks conversions. That's what PPC is !
• Better Quality Score : Targeted , well-designed landing pages , better quality factor because they are more aligned with the intention viewfinder. This helps you because higher quality factors lead to better rankings and lower advertising expenses .

It is clear that landing page optimization is important for Search Engine Marketing ( SEM) , but that does not mean it's easy.

Optimizing landing pages for relevance is a complicated process , the uncertain results. Conditions for an optimized PPC landing page are :

• A strong headline that is relevant to your PPC keywords and ad text and forces the visitor to stay with you.
• Clean, attractive design that looks trustworthy and professional and is consistent with your brand.
• Concise, compelling copy that . The value of what you offer communicates.
• A user-friendly form that does not scare users not removed.
• An eye catching , clickable button with a clear call to action.

When the ball on one of these items , you could end up paying for a lot of clicks that never make into high quality leads.

Unfortunately, optimizing your landing pages can be time - and resource-hungry . To do the job properly , you usually need a graphic designer, developers and other IT resources , as well as a hosting environment. There are so many possible bottlenecks that many advertisers end up sending PPC traffic to their website - a huge no-no for conversion rate optimization!

But with smart landing page software that allows you create and optimize landing pages on your own, quickly and easily , without the help of IT team . Here is how .

New! Try WordStream is free Landing Page Grader tool . Discover how your current landing page performs and learn how it can be improved .

WordStream the Landing Page Workflow: Build better optimized landing pages

The good news is WordStream takes the guesswork out of the landing page generation. Landing Pages and lines , a robust feature within PPC consultant set contains a Landing Page Builder that will guide you through the process of creating and optimizing landing pages for PPC. Best Practices are built so that you know that your landing pages are optimized for PPC success.

Landing Pages and lines is easy to use and gets the job done :

• It is complete: you can not build landing pages in AdWords , forcing you to jump between different applications in order to complete the puzzle PPC. But PPC Advisor is a start-to- PPC management solution with all the tools you need to get started in PPC and then cross the finish line conversion . We also offer a ready-to -use hosting environment , while still using the publish you own subdomain .
• It is simple landing pages and lines allows you to create, edit, and publish effective PPC landing pages , with a step - by-step wizard without needed the involvement of your IT team . It's fast and easy.
• It is PPC -Specific : Landing Pages and pipes is specially designed for PPC. It bakes into best practices for PPC landing page layout and design, so that each page that you create is optimized for quality score and conversions.
Now let's take a look at the steps to achieve a better landing page optimization .

Optimize your landing pages with WordStream

Step one : Optimize Your Landing Page Theme

First, define the look and feel of your landing page. Topic of your page should be coordinated with the rest of your website , strengthen your brand.

Personalize your landing page to match your brand through :

• The choice of a color palette and background color
• Upload a company logo
• Select a picture for your main landing page

Step Two : Optimize Your Landing Page Content

Write The content ( title and body text ) that will appear on your page The purpose of this content is to describe the benefits and / or features of your offer so that your prospect to want to perform the desired action.

Some visitors will only read the title , so be sure to have a strong headline , write clearly relevant to your keywords and ad text. Google searches for relevance between these three elements in determining the quality factor. For the body , write clear, concise copy that is the unique benefits of your offer in conjunction , so that the users want to take the next step .

Step three : Optimize Your Landing Page Form
The shape is one of the most important elements on the target page. By optimizing the landing page form you can significantly increase your conversion rates.

Use to create the Landing Page Builder provides an individual landing page form , from the header to the 

footer :

• Select the fields that you include and which fields are required , including standard fields and custom fields. Remember, though, that adding more fields are lead you more information, but can reduce your conversion rates , as visitors tend less inclined to fill out to be long forms .
• Select a call to action for the form button - Users Say what they get when they fill out the form - for example, " Get My Free Guide . "
• Create a thank you page that users see after clicking on the button. You can upload an asset , such as a sheet of white paper , and add in your conversion code so that you can track finished form .

Step Four : Optimize Your Landing Page Settings

Finally, optimize your landing page settings, including :

• Your landing page URL
• Analytics code and scripts (you can track traffic to your landing page )
• Your target page footer , including all required links , like a link to your company website

Once you have completed the setup process, you can save your new landing page as a draft, in the preview, or publish it with one click.

Your final destination page might look like this :

It 's that simple!

Try the WordStream Landing Page Optimization Tool free!

WordStream Landing Page Builder is simple, but powerful tool. Use WordStream , more compelling and better optimized landing pages that you create save time and money . Due to the increase in productivity and more sales and leads to lower costs Sign up for a free trial .

Let Services: Is your landing page with an A or F ?

WordStream AdWords Landing Page Grader is a free tool that makes it easy , the performance of your landing pages and shows where you can measure improvement . The AdWords Landing Page Grader evaluates landing pages to the most important criteria , including:

• Lead - form optimization
• Proper header tags
• Unique landing pages for individual campaigns
• Mobile Landing Page Optimization
• Recording a clickable phone number
• Conversion Rates

The AdWords Landing Page Performance Grader with valuable information you provide in increasing conversion rates and ensure that your landing pages are set for optimum performance is packed aid. Best of all, the AdWords Landing Page Performance Grader is absolutely free! What do you have to lose? Try it today!

Posted By: Unknown on Sunday, May 11, 2014

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6 Step tips to Google Ranking

Search engines like Google are as black boxes that seen from the hand of a page search rankings for websites and blogs , based on secret and mysterious calculations. In essence , that true.6 tips about Google high rank is
Hundreds of scientists and mathematicians are constantly in quiet rooms , to increase the artificial intelligence of its search engine.
Some search engine optimization experts have used devious means to always try in high in search results on place and trick Google. This has over tactics such as "Black Hat SEO ", which are used to try and been done to fool Google. Google not to promote these activities and to continuously refine their search algorithms to eliminate these practices.
Goals of Google is to ensure that there will always deliver the search results that users relevant , interesting, and also find time. If they do not continue then people will stop Google and its $ 30 billion revenue it generates from search advertising is in danger. Also in the neck are rapidly growing social sites like Facebook, which indirectly provide alternatives to Google ( rumors are always floating around that Facebook is building its own social search engine) . If Google no further then deliver his entire existence is toward a slippery slope of web extinction .
Over the past two years, Google has increased the importance of usability, such as the measurement of the speed of websites and websites that production of unique content are , therefore, the orientation of the content farms and de - ranking them .

Google likes unique content

What Google does , how great unique content. We have seen the rise in importance of content creation and curation as a marketing tool in recent years . People use the Internet to find information , which is why Google is such a high value on unique content. Create great contagious content that will be shared , such as videos , blog posts and ebooks also has a great side effect. This advantage is that people link to your site or blog and Google will give you big tick in its search engine , the calculations more back-links to your blog and website created by other sites.
This is where the tactic of " offsite optimization " starts its importance and presence , and should be included in your SEO strategy. This is the final stage of getting Google to you like. ( Read more about the first stage here )

Off- page optimization

SEO experts agree that off-page link building techniques can contribute about 80% of effectiveness in any SEO campaign . Off-page optimization or building links is by far the most important activity for helping us get our website in search engines well classified . And the key driving force in this , is backlinks.

The meaning of " backlinks

A link or back link , the link that you will be taken to another page to be used . Backlinks are incredibly important because they basically like " votes " for your site in the search engines to say that other websites like and use your site for information . The more sites you have linked to your site or " voting" , the higher your ranking. Although , not all votes are weighted the same , as are links from the homepage of the major sites such as the Australian Government australia.gov.au , amazon.com or facebook.com be much more valuable than a less well-known website .
So, here are 6 tips for easy link building :

Tip 1: Competitive Analysis

Assuming you are not getting many links from these major sites , there are still easy link building tactics available. Start your link building campaign with a competition analysis. Basically repeating what you want to do your best competitors , as one of the main principles of link building is to meet and surpass your competitors. Meaning , if you go through and adjust all the links they have , or at least a majority of them , and found a few other ways to provide additional links that they can not get , you will be easy to excel in the position in search ranking results.

Tip 2: content , content and content

As always, the best way to encourage people to link to your site is . Due to the consistent deployment of new , compelling and useful content Content , content, content to steal a known set .
Create compelling, relevant and useful content ; like writing about your products , industry, current general market information with keyword - oriented useful content will likely influence your website more than any other factor discussed here. After Google Penguin update is posted regularly quality content , the recommended method to getting more traffic to your website. Ideally, you should publish at least two new articles per week , more to be better than Google websites with frequently updated material , the unique and relevant content contains favor . And if your site has good content , other websites will naturally want to link to you as well .
If you publish articles, do not forget , the same principles of the title tag and meta description to apply your article , and do not forget to include your desired keywords or phrases.

Tip 3 : Guest blogging 

More ideas for a successful link building campaign include guest blogging. The general idea behind guest blogs is to get published a link to your site on an already established website / blog. These links are usually carry more weight in Google because they are more difficult to acquire . Some pages are very high demands on the type of articles they have accepted , so links from these sites have more value. Another popular and very successful method is , bloggers or webmasters in your niche to contact and ask them for just a link. Or ask a guest blogger for the sole purpose of the chance to link your guest blog back to your website can publish . Building relationships with reviewers , authors , professors, enthusiasts , subject matter experts , or anyone else , the operation of a website is within your niche , it was to be through social networking or message boards , is a good way , a network of people who might be willing to build point to your site in their content .

Tip 4: Join Web 2.0 site

Membership in a Web 2.0 site is an excellent method of developing search engine friendly links . If you are not familiar with the name , the Web 2.0 is a term is used to describe web sites that they have a social networking component. Sites like Squidoo, StumbleUpon and Delicious generate most of their content from the web site users to . These types of interactive sites facilitate information exchange and collaboration , where you add to articles that include up to 9 free backlinks per article to your website. Do not duplicate existing items on your website and use them for either or Squidoo HubPages though, as search engines are filtering out content that way.
The best way to build links and create strong SEO benefits by Squidoo.com is by creating unique content that focuses on your keywords. Always try to multimedia, such as videos or images to gain more confidence and authority quickly. It only takes a couple of articles until you . Able to add a number of back links in your articles to your main website I also really like Squidoo RSS feed widget , as this beautiful backlinks plus connection to the Left, which is great for search engines.

Tip 5: provider , partner certificates

Always give online certificates to your suppliers , business partners or anyone else can you give a testimony , because it is a great way to free back links from legitimate websites. Do not forget your strategic keywords in your testimonies and hyperlinks linking back to the relevant web page of your site.

Tip 6: link to your desired connections

And finally, you get your own networks for possible ways to build more links. Business contacts , suppliers, distributors, family members, friends , even your children in school, all of which have the potential for which you backlink opportunities. If you have nice to them and you will like it , ask for a free reciprocal link on their site . Of course, the higher page rank or relevant sites link to you , the better. If you manage to get powerful and valuable links from sites like edu.com , SEO efforts would be very beneficial for you.
There are many more tactics involved in SEO , so you compete in search engine ranking results and outperform your competitors . The tactics mentioned above are basic first strategies that help build a strong foundation and starting point for your SEO efforts , and will help immediately to move your website traffic and search engine ranking results to the next level .

What about you ?

Are you creating content that is valuable enough to be linked ? Is your content entertaining , educational, informational or inspirational ?
Are you with multi- media such as videos and images in content creation, or is it primarily item? What content marketing tcatics work for your website or blog ?
Looking forward to your stories in the comments below .
Guest Author : Huyen is an SEO Consultant at Result Driven SEO with a passion to help small and medium-sized businesses get online in the digital world by search engine friendly website design, found organic search engine optimization strategies and tactics . "

Posted By: Unknown on Sunday, May 4, 2014

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