Search Engine Optimization A to Z: 2014
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Thursday, May 22, 2014

10 FREE GOOGLE SEO TOOLS (EVERYONE SHOULD USE)

If you define yourself as an online marketer , an SEO or content marketing specialist , our industry often has a love / hate relationship with Google . However, no matter how you personally consider the big G , is a set of free tools that provide potentially useful data . Using these can really help pump up their digital marketing efforts . In 2009 the ever informative Tad Chef looked for us in the most useful tools out there. Unfortunately, Google has a habit of retiring many of its tools , or start charging for them ( Google Shopping anyone?) , So it was time for an update. So, here is our revised ten free Google tools you should consider listing; You know that many, certainly regularly use a few, but , in this industry, there is always something new to try.


1. GOOGLE Webmaster Tools 


If you only use a tool of this list is made, Google Webmaster Tools is the choice of plum. As the logo uses a key , using Webmaster Tools is similar to giving your site a regular service ; use it to keep things running smoothly and quickly detect bigger problems . Find out if your site has a manual penalty , identify problems that creep and broken links , see how many pages are indexed , download links , try the robots.txt file or structured data, and much more, all for free. It is a look at how Google refers to elements of your site . Oh, and while you're at it , check out the Bing Webmaster Tools ; as Sam points out, there is much that is derived from this free tool as well!

2. Google Analytics 


Ok , we all know about the frustration of (not provided) keyword data , removing some of our most useful analysis . But there is still a huge advantage is having the data analysis for your site in order to analyze the content , user experience , the success of campaigns and more. In fact, if you are not using analytics to their digital marketing , which is behind the competition , no matter what. Google Analytics is still a popular and a constantly evolving tool , although there is increasing competition from alternatives such as America , Open Web Analytics , WebTrends , Omniture and more. You want a little extra help ? Check out the gallery solutions for great ways to cut their data, and the URL builder to add track the extent of their links.

3. GOOGLE AdWords keywords PLANNER


Another tool that has undergone a significant change , and often much lamented - in the last year, the Adwords Keyword planner remains the de facto source for many when it comes to determine the volumes of keywords (but not depend on it for the exact number ) , even if other tools are used to generate lists of seeds. He feels that the new scheduler is much more focused than the PPC Keyword Tool is replaced , and keywords are often suggested as broad as useless at first. However, there are ways to still use the planner for great data key words - this article by Dan Shure is an excellent place to start. April .

4. Google Trends


And while we're on the topic of your keywords and themes for your website, Google Trends is still a great tool for comparing traffic for different search terms, including historical , geographic and related terms ( in the mind) of Google data . Understanding whether a term is an ascending or descending element vocabulary of your subject is of great value to the creation of attractive and available content for free ! Additional data contained in the Google Zeitgeist section detailing of 2,013 most popular searches . Also worth visiting is the Hot Trends list to see the most popular searches at the moment , the perfect inspiration for timely content. May .

5. GOOGLE CONSUMER SURVEYS


We all know that understanding our audience is key to making a great website that will serve your needs. While surveys can cost a lot of money , opinion polls of Google have a free option to measure the satisfaction of the website - you can not deviate from the four default without having to pay questions, but you can still get valuable information about how users perceive your site and your experience of it . This can be especially useful when a new site design or content category tested.

6. OUTLOOK PageSpeed


Back in 2010 , Google announced that site speed had become a signal in their ranking algorithms in this category. Subsequent studies have also shown that site speed has an effect on the visibility of your site. Fortunately , there is a way to create a list of suggestions for your client or development team without having to be an expert programmer (although that never hurts ) . Tools PageSpeed ​​of Google Insights PageSpeed ​​includes an extension for Chrome and Firefox broswer (like Firebug extension ) , and a version in the browser that provides further details. Either option will give you some actionable data for your site, literally speed.

7. EXPERIMENTS OF CONTENTS


What is known as Website Optimizer for Google became Google Analytics Experiments content. As its name implies, now lives within Google Analytics and not as a separate product , but still offers excellent and free, way to test , measure and optimize your site. Experiments content is linked to the goals it has set up Google Analytics, and allows you to display several different variations of a page for users. This means you can test designs , titles , content, colors and more to find the optimal design . As optimization of the conversion rate becomes a more common part of the landscape of digital marketing , this is a great way to dip your toes in the water before making an investment in an agency or ine the range of testing tools powerful user , while getting actionable results .

8. GOOGLE Places for Business


Want another free method for additional search visibility that is proven to generate traffic ? Become a local scheduling results with Google local facilities , places for business and Google Local. Multiple tools ? Well, yes, a little confused, to claim there are two distinct ways a local presence . In essence , your Google Places gives you control over the information displayed in Google Maps , which make use of local results . Commercial Google+ pages look similar, but enable you to engage with other local businesses , post news , etc. . What should go first? Google Places for business - as this article by local search expert David Mihm says , has a superior interface, and controls the list that appears on Google Maps, and therefore the most relevant search results . The differences between the two, and how to combine them , are detailed by Amanda DiSilvestro . For you to have going here are some excellent reads on getting started with places for business and the factors of local search ranking .

9. GOOGLE ALERTS


Ah , good old Google Alerts . While it's reliability has been questioned in recent times , there is no doubt this is still an important place in many online marketer and hearts content creators . Using Google alerts that can keep an eye on a topic of your choice with regular updates from Google themselves on the latest index updates . Common applications include finding no link appointments for your brand, or to keep an eye on the latest news about a topic or company of interest. Ross Hudgens shows some of the innovative ways to use the service here. A great feature of Google alerts is the option to it as a feed, to control various alerts and combination with other sources. While Google Reader is departed sadly, there are plenty of other RSS readers out there that can do a great job in place. While on the subject, there are some good alternatives to Google Alerts to monitor brand mentions , such as Web Explorer Fresh Moz and appropriate Mention name (which has a free option ) .

10. Tag Manager 


One of the most common frustrations for digital marketing efforts can be the delay caused by waiting in a queue to development time . Tag Manager Google gets around this perfectly, which allows you to update many of the most common labels site without asking dev support. This is a more advanced tool , but the benefits can be great. Once the code has been installed on the site, a decent variety of common marketing labels can be edited without additional code updates . There is support for URL, referrer and tags based event , I custom macros and much more , plus a debug console . Planned also further integration with third party tools for even greater flexibility and can use tools like tags Optimizely now .


WRAP -UP


So that's it - Ten tools you can use for free from Google , from keyword research to page optimization and content creation for. While the attitude of Google for online marketers is increasingly questioned , there is much we can do with these free pieces of kit. What are your favorite Google tools ? What do you think of interesting uses them? Have we lost a real gem ? Let us know in the comments!

Posted By: Unknown on Thursday, May 22, 2014

Saturday, May 17, 2014

How to Do Social Bokmarking for SEO

SEO companies and firms charge $ for professional SEO services to their clients and customers happily pay them because they get effective results. Why do these people pay dollars to the company if you can learn SEO themselves reading online tutorials and practice on them? The reason behind this is that if perfect search engine optimization can build your blog again and then rank bad SEO can ruin your entire blog. That's why it's a better option to invest some money in your blog optimization . This investment will give several times and benefit your online business grow. These companies operate in many strategies to optimize a website to put it on the top of the search engines and today in this post I will talk about one of the best SEO strategies that are social markers which depends Off Page SEO Social Bookmarking Guide.
Most novice bloggers who start learning SEO reading online tutorials excluded from this strategy in their SEO plans for the following reasons.

1. They do not realize the social bookmarks.
2. They do not have adequate knowledge of how to do SEO .
3.They feel it is a waste of time to present links on various social bookmarking sites .

Whatever the reason , but we should not ignore social bookmarks for better optimization blog. Today in this post we will discuss about what is social bookmarking , how SEO works and what are its benefits.

What is Social Bookmarking ?



Social bookmarking is a way to mark our favorite web pages to read them online anytime and anywhere if we are connected to the Internet .

Why Social Bookmarking Comes?


When we browse the internet for information that some websites Favorites in your browser so that we can read them later without surfing the internet again.

But for some reason , if your browser get crashed or get our formatted or if we are not in front of that computer that keep our favorite, then you can not access them .

We have to surf the Internet again to find those pages. To overcome this problem is social bookmarking . Now we can use our bookmarks easily from anywhere using any computer connected online.

How Social Bookmarking Help in SEO?


The websites Favorites in social bookmarking sites is considered a quality backlink in the eyes of search engines .

And we all know that quality backlinks helps us increase blog traffic and Google Page Rank. That's why SEO professionals include SB in their practices search engine optimization .

Read This: Link Building the Write way in 2014
Must Read : 3 Step Guide to Getting More Visitor by Writing Less

How do Social Bookmarking for SEO ?


SB is not doing hard work. Everyone can do it after learning how.

First you have to collect a list of the best social bookmarking sites that you can easily start your work on them .

Once you are ready with the list, follow these steps to SB .

In this tutorial I will take an example of a very famous place of SB ie StumbleUpon.com

1. Go to www.StumbleUpon.com .
2. Create an account or you can also login with your Facebook account .
3. Now click the small down arrow next to your username in the upper right corner and select Add a page.
add a page


4. Now fill a simple form with the appropriate information about your website as the website address , categories, tags , etc. and then click Add This Page button .
Add this page

5. You are done!

Note : Do not start submitting your links on social bookmarking sites after reading this tutorial.

The presentation should be in a proper way to make your blog SEO always get rid of sanctions because I said the wrong SEO can ruin your blog ranking.

There are many things to keep in mind during the presentation. How to do social bookmarking effectively. 
                                                       
                                                              Thank you !!!

Posted By: Unknown on Saturday, May 17, 2014

Sunday, May 11, 2014

Landing Page Optimization

Landing page optimization for PPC is the process of creating well-designed pages for PPC visitors and optimizing each element on the page to maximize the percentage of visitors who complete the desired goal. The ultimate goal of PPC landing page optimization is on the side that grip better your target audience so that you can build drive through paid search more leads.

In a nutshell , landing page optimization leads to more conversions , which increases the ROI of your PPC marketing campaigns. Engaging in Landing Page Optimization has two primary benefits to your business :

• PPC Leads: If your AdWords landing pages follow best practices , you will perform more of your clicks conversions. That's what PPC is !
• Better Quality Score : Targeted , well-designed landing pages , better quality factor because they are more aligned with the intention viewfinder. This helps you because higher quality factors lead to better rankings and lower advertising expenses .

It is clear that landing page optimization is important for Search Engine Marketing ( SEM) , but that does not mean it's easy.

Optimizing landing pages for relevance is a complicated process , the uncertain results. Conditions for an optimized PPC landing page are :

• A strong headline that is relevant to your PPC keywords and ad text and forces the visitor to stay with you.
• Clean, attractive design that looks trustworthy and professional and is consistent with your brand.
• Concise, compelling copy that . The value of what you offer communicates.
• A user-friendly form that does not scare users not removed.
• An eye catching , clickable button with a clear call to action.

When the ball on one of these items , you could end up paying for a lot of clicks that never make into high quality leads.

Unfortunately, optimizing your landing pages can be time - and resource-hungry . To do the job properly , you usually need a graphic designer, developers and other IT resources , as well as a hosting environment. There are so many possible bottlenecks that many advertisers end up sending PPC traffic to their website - a huge no-no for conversion rate optimization!

But with smart landing page software that allows you create and optimize landing pages on your own, quickly and easily , without the help of IT team . Here is how .

New! Try WordStream is free Landing Page Grader tool . Discover how your current landing page performs and learn how it can be improved .

WordStream the Landing Page Workflow: Build better optimized landing pages


The good news is WordStream takes the guesswork out of the landing page generation. Landing Pages and lines , a robust feature within PPC consultant set contains a Landing Page Builder that will guide you through the process of creating and optimizing landing pages for PPC. Best Practices are built so that you know that your landing pages are optimized for PPC success.

Landing Pages and lines is easy to use and gets the job done :

• It is complete: you can not build landing pages in AdWords , forcing you to jump between different applications in order to complete the puzzle PPC. But PPC Advisor is a start-to- PPC management solution with all the tools you need to get started in PPC and then cross the finish line conversion . We also offer a ready-to -use hosting environment , while still using the publish you own subdomain .
• It is simple landing pages and lines allows you to create, edit, and publish effective PPC landing pages , with a step - by-step wizard without needed the involvement of your IT team . It's fast and easy.
• It is PPC -Specific : Landing Pages and pipes is specially designed for PPC. It bakes into best practices for PPC landing page layout and design, so that each page that you create is optimized for quality score and conversions.
Now let's take a look at the steps to achieve a better landing page optimization .

Optimize your landing pages with WordStream


Step one : Optimize Your Landing Page Theme

First, define the look and feel of your landing page. Topic of your page should be coordinated with the rest of your website , strengthen your brand.


Personalize your landing page to match your brand through :

• The choice of a color palette and background color
• Upload a company logo
• Select a picture for your main landing page

Step Two : Optimize Your Landing Page Content

Write The content ( title and body text ) that will appear on your page The purpose of this content is to describe the benefits and / or features of your offer so that your prospect to want to perform the desired action.


Some visitors will only read the title , so be sure to have a strong headline , write clearly relevant to your keywords and ad text. Google searches for relevance between these three elements in determining the quality factor. For the body , write clear, concise copy that is the unique benefits of your offer in conjunction , so that the users want to take the next step .

Step three : Optimize Your Landing Page Form
The shape is one of the most important elements on the target page. By optimizing the landing page form you can significantly increase your conversion rates.



Use to create the Landing Page Builder provides an individual landing page form , from the header to the 
footer :

• Select the fields that you include and which fields are required , including standard fields and custom fields. Remember, though, that adding more fields are lead you more information, but can reduce your conversion rates , as visitors tend less inclined to fill out to be long forms .
• Select a call to action for the form button - Users Say what they get when they fill out the form - for example, " Get My Free Guide . "
• Create a thank you page that users see after clicking on the button. You can upload an asset , such as a sheet of white paper , and add in your conversion code so that you can track finished form .

Step Four : Optimize Your Landing Page Settings

Finally, optimize your landing page settings, including :

• Your landing page URL
• Analytics code and scripts (you can track traffic to your landing page )
• Your target page footer , including all required links , like a link to your company website

Once you have completed the setup process, you can save your new landing page as a draft, in the preview, or publish it with one click.


Your final destination page might look like this :

It 's that simple!

Try the WordStream Landing Page Optimization Tool free!

WordStream Landing Page Builder is simple, but powerful tool. Use WordStream , more compelling and better optimized landing pages that you create save time and money . Due to the increase in productivity and more sales and leads to lower costs Sign up for a free trial .

Let Services: Is your landing page with an A or F ?

WordStream AdWords Landing Page Grader is a free tool that makes it easy , the performance of your landing pages and shows where you can measure improvement . The AdWords Landing Page Grader evaluates landing pages to the most important criteria , including:

• Lead - form optimization
• Proper header tags
• Unique landing pages for individual campaigns
• Mobile Landing Page Optimization
• Recording a clickable phone number
• Conversion Rates

The AdWords Landing Page Performance Grader with valuable information you provide in increasing conversion rates and ensure that your landing pages are set for optimum performance is packed aid. Best of all, the AdWords Landing Page Performance Grader is absolutely free! What do you have to lose? Try it today!

Posted By: Unknown on Sunday, May 11, 2014

Sunday, May 4, 2014

6 Step tips to Google Ranking

Search engines like Google are as black boxes that seen from the hand of a page search rankings for websites and blogs , based on secret and mysterious calculations. In essence , that true.6 tips about Google high rank is
Hundreds of scientists and mathematicians are constantly in quiet rooms , to increase the artificial intelligence of its search engine.
Some search engine optimization experts have used devious means to always try in high in search results on place and trick Google. This has over tactics such as "Black Hat SEO ", which are used to try and been done to fool Google. Google not to promote these activities and to continuously refine their search algorithms to eliminate these practices.
Goals of Google is to ensure that there will always deliver the search results that users relevant , interesting, and also find time. If they do not continue then people will stop Google and its $ 30 billion revenue it generates from search advertising is in danger. Also in the neck are rapidly growing social sites like Facebook, which indirectly provide alternatives to Google ( rumors are always floating around that Facebook is building its own social search engine) . If Google no further then deliver his entire existence is toward a slippery slope of web extinction .
Over the past two years, Google has increased the importance of usability, such as the measurement of the speed of websites and websites that production of unique content are , therefore, the orientation of the content farms and de - ranking them .

Google likes unique content

What Google does , how great unique content. We have seen the rise in importance of content creation and curation as a marketing tool in recent years . People use the Internet to find information , which is why Google is such a high value on unique content. Create great contagious content that will be shared , such as videos , blog posts and ebooks also has a great side effect. This advantage is that people link to your site or blog and Google will give you big tick in its search engine , the calculations more back-links to your blog and website created by other sites.
This is where the tactic of " offsite optimization " starts its importance and presence , and should be included in your SEO strategy. This is the final stage of getting Google to you like. ( Read more about the first stage here )

Off- page optimization

SEO experts agree that off-page link building techniques can contribute about 80% of effectiveness in any SEO campaign . Off-page optimization or building links is by far the most important activity for helping us get our website in search engines well classified . And the key driving force in this , is backlinks.

The meaning of " backlinks

A link or back link , the link that you will be taken to another page to be used . Backlinks are incredibly important because they basically like " votes " for your site in the search engines to say that other websites like and use your site for information . The more sites you have linked to your site or " voting" , the higher your ranking. Although , not all votes are weighted the same , as are links from the homepage of the major sites such as the Australian Government australia.gov.au , amazon.com or facebook.com be much more valuable than a less well-known website .
So, here are 6 tips for easy link building :

Tip 1: Competitive Analysis

Assuming you are not getting many links from these major sites , there are still easy link building tactics available. Start your link building campaign with a competition analysis. Basically repeating what you want to do your best competitors , as one of the main principles of link building is to meet and surpass your competitors. Meaning , if you go through and adjust all the links they have , or at least a majority of them , and found a few other ways to provide additional links that they can not get , you will be easy to excel in the position in search ranking results.

Tip 2: content , content and content

As always, the best way to encourage people to link to your site is . Due to the consistent deployment of new , compelling and useful content Content , content, content to steal a known set .
Create compelling, relevant and useful content ; like writing about your products , industry, current general market information with keyword - oriented useful content will likely influence your website more than any other factor discussed here. After Google Penguin update is posted regularly quality content , the recommended method to getting more traffic to your website. Ideally, you should publish at least two new articles per week , more to be better than Google websites with frequently updated material , the unique and relevant content contains favor . And if your site has good content , other websites will naturally want to link to you as well .
If you publish articles, do not forget , the same principles of the title tag and meta description to apply your article , and do not forget to include your desired keywords or phrases.


Tip 3 : Guest blogging 

More ideas for a successful link building campaign include guest blogging. The general idea behind guest blogs is to get published a link to your site on an already established website / blog. These links are usually carry more weight in Google because they are more difficult to acquire . Some pages are very high demands on the type of articles they have accepted , so links from these sites have more value. Another popular and very successful method is , bloggers or webmasters in your niche to contact and ask them for just a link. Or ask a guest blogger for the sole purpose of the chance to link your guest blog back to your website can publish . Building relationships with reviewers , authors , professors, enthusiasts , subject matter experts , or anyone else , the operation of a website is within your niche , it was to be through social networking or message boards , is a good way , a network of people who might be willing to build point to your site in their content .

Tip 4: Join Web 2.0 site

Membership in a Web 2.0 site is an excellent method of developing search engine friendly links . If you are not familiar with the name , the Web 2.0 is a term is used to describe web sites that they have a social networking component. Sites like Squidoo, StumbleUpon and Delicious generate most of their content from the web site users to . These types of interactive sites facilitate information exchange and collaboration , where you add to articles that include up to 9 free backlinks per article to your website. Do not duplicate existing items on your website and use them for either or Squidoo HubPages though, as search engines are filtering out content that way.
The best way to build links and create strong SEO benefits by Squidoo.com is by creating unique content that focuses on your keywords. Always try to multimedia, such as videos or images to gain more confidence and authority quickly. It only takes a couple of articles until you . Able to add a number of back links in your articles to your main website I also really like Squidoo RSS feed widget , as this beautiful backlinks plus connection to the Left, which is great for search engines.

Tip 5: provider , partner certificates

Always give online certificates to your suppliers , business partners or anyone else can you give a testimony , because it is a great way to free back links from legitimate websites. Do not forget your strategic keywords in your testimonies and hyperlinks linking back to the relevant web page of your site.

Tip 6: link to your desired connections

And finally, you get your own networks for possible ways to build more links. Business contacts , suppliers, distributors, family members, friends , even your children in school, all of which have the potential for which you backlink opportunities. If you have nice to them and you will like it , ask for a free reciprocal link on their site . Of course, the higher page rank or relevant sites link to you , the better. If you manage to get powerful and valuable links from sites like edu.com , SEO efforts would be very beneficial for you.
There are many more tactics involved in SEO , so you compete in search engine ranking results and outperform your competitors . The tactics mentioned above are basic first strategies that help build a strong foundation and starting point for your SEO efforts , and will help immediately to move your website traffic and search engine ranking results to the next level .

What about you ?

Are you creating content that is valuable enough to be linked ? Is your content entertaining , educational, informational or inspirational ?
Are you with multi- media such as videos and images in content creation, or is it primarily item? What content marketing tcatics work for your website or blog ?
Looking forward to your stories in the comments below .
Guest Author : Huyen is an SEO Consultant at Result Driven SEO with a passion to help small and medium-sized businesses get online in the digital world by search engine friendly website design, found organic search engine optimization strategies and tactics . "

Posted By: Unknown on Sunday, May 4, 2014

Tuesday, April 29, 2014

Link Building the Right Way in 2014

Let's face it . Link building is not sexy. Link building is not funny. And in 2014, when done correctly , it is certainly not cheap or easy.
Most importantly, and contrary to what you may have heard , link building is far from dead. Many of the " link building is dead" theories are rooted in wishful thinking and / or anxiety . The fear is real and understandable as the Penguin update finally delivered employed on Google's long run promises to severely penalize websites in manipulative link systems.



( Do not fear ) the Google Reaper


Some have found that the best and safest answer to Penguin is to stop link building altogether. This is a bad idea.
Here's a reality check : the best way to improve the visibility in the SERPs , in 2014, is still link building. Links are still believed to be the most important part of the algorithm , according to the most recent Moz search engine ranking factors survey.
Google's own Matt Cutts confirmed the same in an interview with Eric Enge , which states :
"Links are still the best way we have found to discover ( as relevant or important one is ) and perhaps in the course of time, the social or the copyright or other types of markup give us much more information about it."
This statement has some pretty important implications when it comes to planning and budgeting for a digital marketing campaign.
The main takeaway is this: Link Building is still the key to greater visibility in organic search . If your goal is to improve the visibility in organic search , then invest in resources accordingly. Social media and the author may ( and probably will ) impact on the SERPs at a specific time in the future, but not today and probably not much in 2014.

Relevance is the new PageRank

The development of the original 1 link = 1 vote algorithm took a quantum leap May 2012 the introduction of the knowledge graph , which is used by Google to search results with semantic search - to provide information . This information is derived from a variety of sources to add , using more than 500 million and 3.5 billion objects. In Google Speak the knowledge graph is about " things, not strings. "
It is quite likely that knowledge graph is baked in Hummingbird, the latest Google algorithm. Assuming that this is the case, then a correlation between the " context , not to anchor text " and " things not strings" is applicable . Relevance is the new PageRank in the search for linking opportunities.
Pre- Hummingbird, a search for car covers can the results below Car Accessories split up your car, tribute bands , to protect the classic rock group " The Cars " and songs covered by Ric Ocasek costs and obtain : An example from practice might look like the cars. The "old" algo could not distinguish a car cover from another. Hummingbird, on the other hand knows the difference . Unnatural : Now all these auto parts links from high PR band websites are now exposed for what they really are. In the best case, the link will be devalued. In the worst case it triggers a manual review .

Link Schemes vs Link Building

The difference between link intrigue and link building in 2014 is crucial. For webmasters do SEO before Panda was , this can be especially difficult to navigate .
Many were charged directly from the Google paradox. Unlike the Einstein theory of insanity , actually result in the Google paradox SERPs different results after doing the same thing (Spam Link Building ) over and over again .
A link schema , the number one rankings in 2010, can and will pull a manual or algorithmic penalty today. The paradox has driven a lot of webmasters nuts !
According to Google , the following activities link intrigue - not link building :

• Buying or selling links that pass PageRank

• Create Automated programs or services , links to your website

• Linking to a Web site for the sole purpose of getting a link back

• Building a Netzwerkverbindungzum purpose of linking

• Great Article Marketing or Guest Post with keyword rich anchor text

• Purchase of advertorials or articles, the links pass PageRank close

• Create and distribute press releases with optimized anchor text

Recently removed from the specifications , but still more likely to trigger a penalty :

• Link to web spammers or independent websites to manipulate with the intention of PageRank

• Links that are inserted in Article with little coherence

3 safe ways to build links in 2014

So what's left?

• Focus external link efforts to acquire editorially given links . These are links require human intervention and approval.

• Build links that are relevant - on Pages , where the readers would have a genuine interest in your site.

• Quality trumps quantity . A few links from high trust / authority sites have more influence than hundreds of links from "Made for Guest posting" blog.

Completion

There are no shortcuts to connect more buildings . The process is difficult and time consuming . In 2014, it is time, the time and the money to do it right to spend , so you can stop being afraid of Google reapers .

Posted By: Unknown on Tuesday, April 29, 2014

Saturday, April 26, 2014

Top 10 Google Friendly Guest Blog Posting Tips


After Matt Cutts angry rant about guest blogging yesterday (20 January 2014) , the shock waves sent by the industry , the question that must all SEO, online marketing , inbound marketers and webmasters asking is : " How do I Google friendly guest blog posting ? .

Here are my top 10 tips to ensure that your blog posts are "Google friendly" :

1. Just write and publish quality guest posts that add value to the Reader.

2. No duplicate content has.

3. The post must be set to an appropriate blog with the same theme / topic / industry as a place that always be the backlink.

4. Label your office as a guest post.

5.Guest Post in moderation - . Guest Post do not use as a sole source link to your website.

6. Use blogs that are not " selling links" not - this is simply by looking at the sidebar or footer and check if it irrelevant noticed keyword rich anchor text links on the homepage Another trick is to the webmaster. ask to buy a paid link , and if an offer you - not post your guest post there.

7. Check for real social activity ( and involvement in this activity ) by real people on places like Facebook , LinkedIn , Twitter and Google+ for a start. This is also a good way to publish your guest post , when you reach to the webmaster about some of their active social media and with them personally.

8. Make sure the site has visitor engagement - check comments to blog posts.

9. Check the quality of writing in other posts on the blog and to ensure that new jobs will be frequently uploaded.

10. Make the single link to your website in the field of author bio and non-spam anchor text and other links ( internal and external) come from the body of the post.

I see guest blog posts as in the gray area of SEO. It can be used as white-hat SEO method easy to win by putting up quality content , with no intention of link juice from a specific blog by paying for blogs to be uploaded with low quality content , be performed or it can be done in a very spam way anchor text rich with hyperlinks to irrelevant to pass page rank from one site to the destination. The gray area is where most SEO can be found , where the guest posts are written high quality and relevant for the blog, but still with the express intention of passing page rank, which is not allowed according to the user guidelines of Google wrote. Google ridiculous rules (also known as Google's policies ) have made ​​it clear that guest blogging is not 100% clean, because you use them for SEO SEO link juice , and sometimes pay for contributions . I believe that if you fail to pay only high quality and relevant blogs for posts , then you are on the thin line of doing Guest Post and clean enough for you to fall in the gray zone , I am talking about. As in the gray area means that currently , Google will not penalize your site .

In the end, Google finally succeed in punishing the gray area and brings everyone back to the white or extreme black hat SEO techniques. Those are really the only two ways . This is what Google successfully and repeatedly made ​​with its algorithm changes.

A point of interest is that , in my opinion , Google can not punish algorithmically guest blog posts , which created " pass PageRank " or "link juice" that are placed on relevant and not spam blogs . An algorithm is not able to say whether a blog post is the quality and not the intention of PageRank over if a few basic rules are followed. It is also important that the post was from a real (or fictional) person who has an active Google+ profile , as this social layer of Google , which it uses to "know" when people written exist. This only leaves Google with the option of manual actions of the police to use, and then hand out penalties for the misuse of guest blog posting , that would be performed by Matt Cutts own web spam team . With a lot of employees to manually monitor the web is not financially viable for Google so only extreme cases get a manual penalty.

I suggest before guest - blogging to be a quality control and choosy for all SEOs . That's what Google says is important - plus do not have the link to use this option , there should be just one of the plethora of sources of links. I know that in the future guest blog post can not be viewed by Google as acceptable, but it is still useful now . I think that Matt Cutts just really, really on the e- mail he got vented and thus on his blog send shock waves through the industry sour.

Not compromise your results by clean them when it no need to be . The gray at the moment is fine and make sure that you are not on this technique in my opinion .

Posted By: Unknown on Saturday, April 26, 2014

3 Step Guide to Getting more Visitor by Writing Less

Ever wonder where you can actually find the time to promote your blog ?

If you are blogging in your spare time , it can seem impossible. You are already struggling just to publish a post every day, and sometimes you can not even manage that . You want to work on your SEO , twitter following and relationships with popular bloggers , but you also have a job, family, friends - tasks that are just more important.
And so we ask ourselves: you should just keep doing the best you can ?
Or is there a strategy that you can use that does not require so much time ?
I began researching the answer to this question about a year ago , and after working with more than 50 bloggers , trying different things , I think I've found one.
As it turns out , the answer is not more to do . It is less to do .
Let me explain ....

Step 1 : Publish only one blog post per week

Anyone who tells you publish a blog post every day?
No one , as far as I can tell. It is exactly what everyone is doing , and so most of us assume it is the only way to do it .But it is not.
If you are strapped for time , there's nothing wrong with cutting back on the number of posts you publish each week. Might even be grateful your readers . Most people have to read so much that they do not have time to keep up with all your blog posts , and they feel bad about it . By cutting back , so you stay it easier for them , one participant.
So how many posts you should publish , exactly?
There is no set number , but here's a suggestion: you start with a really good post per week , and if you have time , working your way up.
The key word is "good." A well written, well thought out blog post you can get more links and traffic than hundreds of hurried ones. Some authors are faster than others , but generally , if you spend less than two hours on most of your posts , you are probably too fast. Cut the quantity and focus on quality .
By itself, this is often double or triple your traffic. But it also does something else: it frees up time to focus on the promotion .

Step 2 : Publish a guest post per month on popular blogs

As you have probably seen , there are hundreds of strategies for promoting a blog . In an ideal world , they would all you can use , digging to get dozens of channels for traffic flowing in.
There is only one problem : you do not live in an ideal world. Nor I.
Even if you were working on your blog full-time with a dozen staff to help you , you could not do anything.
So do not try . Instead, focus on a strategy , and really good on them .
My advice : start with guest blogging.

Here's why : from pretty much every other traffic strategy Depends on you , the connections.
To make SEO work , you will need links from trusted websites. To make twitter work, you need to get retweets from people who have many followers . To make social bookmarking work, you need connections to social media power users who can bring dozens or even hundreds of votes .
And that 's hard when you're a beginner , because you do not have one of these compounds .
In my opinion, it's much much easier to find relationships with influential people first, and then use those connections to fuel the other strategies.
If you just publish a guest post per month for popular blogs at the end of the year , you are compounds with twelve very influential people who can help you get your blog did grow . This is not going to give 100,000 subscribers all by itself . But it will give you a nice foundation , and it is one that you can build.

Step 3: Slowly start doing more posts and promotions

Once you start first results, I think you will find it is much easier to expand your efforts.
Everyone is more motivated to find something that works to work . If you land a guest post on a great blog and pick up a few hundred subscribers , you will not have to be quite as strong push to work on your next post. You want to do it , and that makes blogging much more fun.
You also have the connections you need to start slowly try some other transport strategies . For example you could :

• Publish a special piece of content, such as a free report or video, and use your connections to links from popular blogs to get (Here is a free guide on how to do that) , then .

• Create a following on Twitter to promote your posts, and then strategically make a post viral (Here is a free guide on how to do that too) .

• Choose to receive a search phrase that gets hundreds of thousands of searches per month , and use your connections to trusted connections ( The tutorial comes this Friday ) .

By themselves , none of these strategies are new. Anyone who has for more than a few months blogging has probably dreams about attracting links , building a twitter following, and get a first page ranking on Google.
The difference is, you will actually be able to do it .
Cut your reservation plan is the free time you have to work on the promotion, and guest blogging will give you the connections you need in order to pull off.
It is a very simple system , but it is also one that gives you everything you need a reasonable amount of time while investing .

Is the system perfect?
No.

In fact, it has one serious flaw:

Is not it always a guest post pretty hard on a popular blog?
Yup , it can be.
With audience numbering in the tens or even hundreds of thousands , popular bloggers are rightly cautious about the quality of the content that you post. Frequently, they also have a lot to do bloggers voluntarily guest posts , so the competition stiff.
But it is not impossible. New bloggers do it regularly here at Copyblogger and many other popular blogs.
There is no reason why you can not do . You just need a few tips and tricks to help you get started .
Check out the videos for free GuestBlogging.com
If you have not seen the GuestBlogging.com videos, they shoulderstand check from you .
They are free , and they have some of the most powerful strategies that I 've learned my included when writing for Copyblogger and building popular blogs own . So far thousands of people have signed up for them, and many say it is one of the best blogging advice ever published.
The bad news is that I am, take down everything.
Nop, it's not because I 'm the King of the mean. ( Even if I am. )
It's because next week, I 'm the doors to a new training program I put together the . Especially for people who are seriously set about building a popular blog I'll leave the video for over a week , but once the workout begins , I'm going down among them, the members 100 % of my attention.
I will probably be released at some point , but I'm not sure when , and I did not want the Copyblogger readers to miss . So if you are looking for a strategy that you can implement without a lot of connections in your spare time , you should to take a look .

It is not the only strategy for building a popular blog . But if you're strapped for time , I think it will work well for you .

Posted By: Unknown on

Friday, April 25, 2014

Improve SEO Skill with Articles Writing


The popularity of the printed editions such as newspapers or magazines is decreasing day by day. It `s successfully replaced by the electronic media and many people to orient their skills in this direction. The specific electronic writing requires our attention to the search engines.

When writing for an electronic problem that you have to make your article SEO-friendly. This is the easiest and proper way to be found by Google, seen for example from and to your specific hearing. That `s why in this article we ` ll show you some useful tips you writing in the world of search engine optimization perform .

One of the first steps that you , if you is to take your marketing strategy , a website of your company or business to create . This page needs to be interactive and optimized. To improve the optimization and bring visitors there a forum, blog and descriptions better import to any product or offers. Try to reach your customers by communicating with them . For example , a review of each room description.

Now you can already have a website , let ` s think how you like it Google. To get good results in the overall need to reach a good and successful SEO ( search engine optimization) . Reach your destination before the discovery as you `ll let` s explain what is SEO and why it 's so important for your future marketing campaign.


In short, SEO can be defined as the art of transforming your writing so that it can be easily found by the various search engines described . So, when the user searches for a particular information using different keywords , he or she finds that information on the pages with the perfect SEO .

With the right method of optimizing your articles is set or report on the top places of Google - the most popular search engine today .

Why you should know that SEO?




-> As we mentioned above, the proper optimization will make your products the best in Google.

-> With SEO, you `ll easily attract more readers . Let ` s imagine that you have a fashion company . So when the client types ` Fashion ` in Google and your site has a good SEO, he or she will find and read your fashion news .

-> SEO will touch your audience : you ` ll avoid that users have to convince by chance and is regularly clients.You ` ll win in when you see them in your office or if you check the statistics of your website orders ` one .

-> SEO people will first know about some event, concert or other message from you - what is your goal of writing.

-  > If you have a website , is the good optimization not only your visitors and traffic to increase , but will bring you more money , too.

-> The good search engine optimization is also a successful advertising for your business , building your social identity on the network.

Articles Writing Tips to Improved the SEO of an Individual Article :-

Define the most used keywords and the title - , determine the keywords needed to answer the following questions :

-> What's the report?

-> Who are you talking to ?

-> What are the most frequently used keywords in your article ?

-> If you choose your keywords they contain in the title, introduction 3-4 times in the presentation part and a time in the conclusion.

-> With subtitles - it `s to improve the product structure.

-> Links to known sites on the same topic with include and place it below the article .

-> Don `t create too long articles.They are boring and in this busy day, no one has enough time to read them. People want 400-800 words article with pictures or videos imported.

-> Include bullet points - this makes the article better structured and easy to read.

-> Put Facebook, Twitter, and +1 button that will make your writing on the social networks becomes popular .


-> The Schlüsselpunktein your content must be continuously and your paragraphs need to be connected . This means that the flow of information must be shown smooth.

- > Write for your audience ! To the people ` s got interest , a research for what they want to know .

-> The contents that you `re must be in writing valuable , original and has his people ` s attention. At the same time, you have to avoid the complicated sentences and simple ones that are easy to understand by your readers are to be used ;

-> Of course, writing, writing from memory , write your names and be unique! Remember: if you try something and copy-paste his / her website has a better SEO, you do them a favor. So, learn to write plagiarism free articles .

Now you can be calm because you . Already have the basic knowledge and the ability to create a fantastic SEO friendly articles If you continue to read our article you `ll writing tips one of the best writers and journalists in the world to be . You `ll be a big name in this field.

Posted By: Unknown on Friday, April 25, 2014

4 Special Keyword Research Techniques


The second week we were a little crazy - it's cool , we came back - more than a rumor that Google start blocking paid keyword data for advertisers , as it did with "(not supplied ) " in Bio - data .
Honestly, I 've never been a fan of keyword data . It makes us weak. It encourages us to meaningless metrics instead of tracking key performance indicators (KPIs ) that really matter to leave .
But no matter what side of the fence you stand, we have a situation have in our hands. Keywords anything yet ; Google is only making it harder for us to find them .


Difficult , but not impossible. Here are four tools that you can use for keyword research in the age of escape keyword data .

Small AdWords campaigns

Keyword data is paid in campaigns not go away. This data will no longer get passed on your analytics provider , but you can still access your paid keyword performance in the AdWords interface , so to test this a good way search words before implementing them in your strategy first . If your paid search efforts are also synchronized with your marketing automation software, you can the quality of leadership that these keywords also brought see .
Start in small pieces with a set of keywords at the time. If your budget is very tight, to localize it to your city , state, or region.

Google Webmaster Tools

Even if you do not see what was happening with this term after it came to your website ( Does it have legs? Does it convert ? ) , Is one of the few reliable sources consistently Google webmaster tools keyword data , click-through rate and average rankings. Armed with this data , you know , at least , is what works for you and it offers a good starting point .


High rankings and impressions but low CTR ? Make sure that your results match the query , people are looking . Just like in AdWords Quality Score here the relevance is critical. Your goal is not to have the highest rank ; it is to have the most attractive offer in the search results .

UberSuggest

UberSuggest is one of my favorite tools because of the abundance of the things that you can do with the data once you have it . In the simplest form , it is a good way to trends in what Google recommends , people are looking to see based on your search root.
Start with your basic keyword: Let us select all the keywords " dog treats . " .


Click " Get " .


And copy and paste into any proposal to XLS .


Do this for slight variations of the keywords like " dog treat. " Then group the duplicates. The more often it seems , the more often Google recommends it and that is a key signal for you that the keyword should be in your keyword strategy . Note that this better for long tail keywords .

User interviews or surveys

User interviews are more time than pulling data from a tool , but you are going to get more valuable data , because you will find are how your target audience searches for products or services like yours. Tools are great, but not that they can get context .

First , its users find to interview 

If there is a more general audience , you could easily pull this off by hanging at your local coffee shop and buying a small coffee for someone for 10 minutes of their time . If there are more specific , to make the head to LinkedIn Answers and Quora are looking for people questions about the industry.
You can set for their feedback also on LinkedIn groups in your industry or a small LinkedIn sponsored post or LinkedIn ad campaign soliciting people .

Then talk with them

With 10 or 15 minutes for each interview , you're going to cover too much ground to understand exactly how your target group is shopping for your product or service. Since there . For the keywords that you ask them what they want when they are looking looking around shopping Give them time to answer ; they will probably tell you more than one.
You can also rationalize this by taking a survey , but you will be the value of one - to-one conversations that you miss detailed information .

What did I miss? What are some other tools that you use for keyword research ?

Posted By: Unknown on

Thursday, April 24, 2014

How To Optimize Database-Driven B2B Websites

Database-driven websites are very common in the B2B sector . That's because many companies want to have a catalog on their website for dealers available products , but it would not be cost effective to manually build out those pages as they are meant does not generate revenue .
Optimization of database-driven websites , B2B follows the same basic SEO principles as any other website, but the execution is much different.
Here is a simple guide on how to optimize one dynamic content for product catalogs or similar content .

How Database - Driven Websites Work

If you're like a database-driven site works are not , not familiar , it's easy. Instead of manually updating multiple page types , you create a database full of variables that are dynamically pulled into the content that you can update with millions of pages in seconds. Although this created low quality content as a static website, it is a very cost effective means of managing a website with a high number of product pages.


Here is an example of how a dynamically generated h1 tag works:
h1 tag of the formula :
Model [ Model Number] [Product Name] tool
Database:
Model numbers in the database: 101 , 102 , 103
Product names in the database: widget , Widgeter , Widgeting
Heading output :
Page 1: Model 101 widget tool
Page 2: Model 102 Widgeter tool
Page 3: Model 103 Widgeting tool
Database-driven websites are so easy . The more database fields that you create and distribute among tags and content to be the more unique content. The key to success with this type of websites , SEO , in order to eliminate the possibility of duplicate content . With each database field placement decision that you make , should duplicate content problems always be a top consideration.

Dynamic Product Page Optimization

Now you have a basic understanding of how database-driven websites work , here is how these concepts apply to SEO for product pages.

Creating Rules

Prior to the generation of content , you will need to analyze the database to create rules for generating things like URLs , title tags and meta descriptions . With special characters , all uppercase, or non-unique content in the database potentially SEO topics when the content is filled .
Once you identify all database fields , which could potentially create SEO topics , have your developers / engineers create arguments so that if these problems are generated, they will be removed immediately before the contents are filled .
For example , let's say , a database field has a registered trademark symbol in some of the records . If the same field used in the URL and title tag , it would create a URL to decipher either with the trademark symbol , or other characters , and the title tag would also have them. By creating a rule to strip this character from complete if it fills in one of these fields , your site will generate a clean URL and title tag .

Title Tag formula

Title tags can be very difficult , because the product sites in the same category may have very similar product names, or other close fitting parameters. There is also a 70 character buffer limit for title tags , so you can occasionally generate a title with more than 70 characters . To solve the buffer boundary problem, create an argument that says all the signs are deducted after the first 70 from the title tag .
For the title tag formula the first database field should be the unique identifier available . The title tag should start with its unique attribute. For database-driven product pages , this is the model number is usually followed by the product name. Of course there are many other unique identifiers that you can have available.
Here is an example of a title tag formula , and it seems like after it is filled up :
[ Model Number] [Product Name] - [ Product Category ] | brand name
102 Widgeter - Widget Tools | WidgetCo
In this example, there were no duplicate model numbers in the database , for example in given at the beginning of this article , so I have it as the first database field in the day. The second database field for product name was very similar to the rest of the record, but was still unique, so I decided to use it as the second field. The third field was the product category, which is used for multiple products , so I finally got it . As a best practice , it is always a good idea to create a brand concept at the end as well as extended.

Meta Description Formula

The meta description formula follows the same basic principles as the title tag formula - take advantage of the unique features in the beginning and are a brand concept . Much like title tags, meta descriptions have a 156 character buffer limit. You have an argument , removes the build up everything after 156.
Descriptions have a little more room for uniqueness, because you have to create a formula with different content for each product category . Here is an example of some is poorly written, but decently executed meta descriptions that are used for two different product categories.
Example 1: The Model [ Model Number] [Product Name] by WidgetCo is an industry-leading [Product category 1]. Learn more here !
Example 2: Our model [ model number] [Product Name] offers the best in [Product Category 2 ] for the manufacturing industry . Exclusively Manufactured by WidgetCo .
With these two formulas , each meta description will have unique content placement , before it reaches the 156 character buffer limit , so that any possibility of duplicate content is omitted.

URL formula

URLs , the default usually generated by a set of parameters that will make no sense for the people with the website technology . By using a URL rewrite script, you can set these parameters translate into a readable database fields . Another common problem with dynamic URLs is to use uppercase. Through the use of regular expressions in the URL rewrite script , you can also force the URLs are lowercase. When creating a script like this, it is imperative that you clean URL redirects a function that generates the old URL to the new in order to avoid duplicate content issues.
To generate clean URLs , you will have a formula that will create a unique URL for each product page in the manufacture URL paths that must follow the navigation hierarchy. Below is an example of how a database with the same example I used in this article to generate .
/ Products / [Product Category ] / [ Model Number] - [Product Name] /
This formula translate
/ Products/widget-tools/102-widgeter /
Well, that's not much better than something like that?
/ Product.asp ? Cat = 3 & productId = 1

h1 Tag Formula

Generate h1 tags is probably the easiest part of the optimization of database-driven websites , so I have to keep this one short. Include the most important and unique database fields and whatever you think additional text needed. Below is an example of this.
Model [ Model Number] [Product Name] Product details
This leads to :
Model 102 Widgeter product details
It is keyword - rich and has a slight variation of the URL and title tag .

content formula

Create the body of content is the hardest part of the optimization of a dynamically generated website. You need to have at least 150 words of content for SEO best practices , and still keep it very clear and not read how it was generated by a machine.
The key is to use as many database fields as possible . When creating the database, you should items such as product specifications, product descriptions, etc. are this way you can minimize the amount of duplicate content that appears on the page , and use the uniqueness of the database fields to generate unique content. Here is an example of how this can be performed.
Paragraph 1: Lorem ipsum Model [ Model Number] [Product Name] amet , consectetur adipiscing elit . Integer nec odio . Praesent libero . Sed cursus ante dapibus diam. Sed nisi . Nulla quis nibh SEM imperdiet at elementum . Duis ipsum sagittis . Praesent mauris . [Product Category ] sed dolor sit amet semper nec Tellus porta .
Paragraph 2: [ product description ]
Paragraph 3: [ Product Specifications ]

Conclusion 

Optimization of dynamically generated content is easy. The given examples in this article , that a simple database with just a few fields. In a real application, a database-driven website will have many more database fields available to create unique , optimized content .
There are two key concepts to keep in mind - attention to duplicate content and generate content as unique as possible . If you follow these two basic principles , and apply them to general SEO best practices , you will optimize the power of thousands of pages in a few hours.

Opinions that are in the article that the guest author and not necessarily Search Engine Land .

Posted By: Unknown on Thursday, April 24, 2014

Sunday, April 20, 2014

SEO Basics: 8 Essentials to Optimize your Website


Engine optimization search base ( SEO) is fundamental. And essential. SEO help you position your site properly to find the most critical points in the buying process or when people need your site.

What are search engines looking for ? How can you build your site in a way that will delight both your visitors / customers , as well as Google , Bing and other search engines ? More importantly, how can SEO help your web presence to become more profitable?

Before we shared  10 works All which are harmful for the website (Google's New Update) here. Although the Introduction to SEO session WAS Intended for industry newcomers, Shelby's tips offer significant reminders for odd Experienced SEO professionals Have you-have-been Optimizing websites for years.

What is SEO, Exactly?

The goal of foundational SEO Is not to cheat or "game" the search engines. The purpose of SEO is to: 

* Create a great, seamless user experience.

* Communicate to the search engines your intentions So They can recommend your website for relevant searches.

1. Your Website is Like a Cake

Your links, paid search, and social media acts as the icing, aim your happy, information architecture, content management system, infrastructure and act as the sugar and Makes the cake. Without it, your cake is tasteless, boring, and gets thrown in the trash.

2. What Search Engines Are Looking For

Search engines want to do the best job possible by referring users to Web sites and content that is most relevant to what the user is looking. So how is determined the relevance? 

* Content: is determined by the theme is given, the text on the page, and the titles and descriptions are given. 

* Performance: What is the speed of your site and it works well? 

* Authority: Does your site have enough content to create a link to other sites or authoritarian use your site as a reference or include information that is available? 

* User experience: How is the site look? Is it easy to navigate around? Does it look safe? Does it have a high bounce rate?

3. Which search engines do not search for 

Search engine spiders only a certain amount of data storage, so that, when you are conducting shady tactics or trying to trick them, chances are you are going to're hurt in the long run. Products that do not want search engines, are:

* Keyword Stuffing: Excessive use of keywords on your pages.

* Purchased Links: Are buying links lead to nothing when it comes to SEO, so be warned.

* Poor User Experience: Make it easy to get around for the user. Too many ads and makes it difficult for people to find content that they are looking only increase your bounce rate. If you know that your bounce rate will help it to determine other information about your site. For example, if 80 percent or higher and you have content on your site, chances are, something is wrong.

4. Know Your Business Model 

While this is pretty Obvious, so many people tend to not sit down and just focus on what Their main goals are. Some questions you need to ask yourself are:

* What defines a conversion for you?
* Are you selling eyeballs (impressions) or what people click on?
* What are your goals?
* Do you know your assets and liabilities?

5. Do not Forget to Optimize for Multi-Channels


Keyword strategy is not only important for the implementation on site, but should be extended to other platforms off-site, which is why you should also think about the multi-channel optimization. These platforms following multi-channel: 

* Facebook 
* twitter 
* LinkedIn 
* e-mail 
* Offline, such as radio ads and television 

Be consistent with key phrases within these platforms will not only help your branding efforts, but also train users to use specific phrases you optimize.

6 . Be consistent with domain names

Domain naming is so important for your overall basis , so as a practice you 'd better use subdomains root directory ( example.com / awesome ) against subdomains ( awesome.example.com ) . Other good practices with domain names are:

* Compatible with: If you type www.example.com , but the only type example.com and "www" does not redirect to www.example.com , this means that the search engines see two different sites. It is not effective for your overall SEO efforts as it will dilute your inbound links as external sites will link to www.example.com and example.com .

* Keep it Old School : Old domains are better than new ones , but if you buy an old domain , make sure that the previous owner did nothing to cause the shaded area to get penalized.

* Keywords in URL : Having keywords you are trying to rank in your area would help your overall efforts.

7. Optimization for different types of results 

In addition to optimizing for the desktop experience, make sure to focus on the mobile and optimization of the tablet and other media. 

* Create rich media content such as video, because it is easier to get a video to rank on the first page it is to get a page of text to be classified. 

*Optimize your content non-text search engines can see it. If your site uses Flash or PDF technology, make sure you read the latest best practices for search engines can crawl that content and give your site credit for it.

8. Focus on your meta-data


Your content on your website should have title tags and meta descriptions. 

* Meta keywords are pretty much ignored by search engines today, but if you still use them, make sure it speaks specifically to this page and it is formatted correctly. 

* Your meta description should be unique and speak to that specific page. Duplicate meta descriptions from side to side will get you nowhere. 

Summary 

You Should always keep SEO in the forefront of your mind, and always follow best practices. Skipping the basics of SEO will only leave your site's foundation a mess and preventDefault you from fully maximizing revenue opportunities.

Posted By: Unknown on Sunday, April 20, 2014

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