Link Building the Right Way in 2014

Let's face it . Link building is not sexy. Link building is not funny. And in 2014, when done correctly , it is certainly not cheap or easy.
Most importantly, and contrary to what you may have heard , link building is far from dead. Many of the " link building is dead" theories are rooted in wishful thinking and / or anxiety . The fear is real and understandable as the Penguin update finally delivered employed on Google's long run promises to severely penalize websites in manipulative link systems.

( Do not fear ) the Google Reaper

Some have found that the best and safest answer to Penguin is to stop link building altogether. This is a bad idea.
Here's a reality check : the best way to improve the visibility in the SERPs , in 2014, is still link building. Links are still believed to be the most important part of the algorithm , according to the most recent Moz search engine ranking factors survey.
Google's own Matt Cutts confirmed the same in an interview with Eric Enge , which states :
"Links are still the best way we have found to discover ( as relevant or important one is ) and perhaps in the course of time, the social or the copyright or other types of markup give us much more information about it."
This statement has some pretty important implications when it comes to planning and budgeting for a digital marketing campaign.
The main takeaway is this: Link Building is still the key to greater visibility in organic search . If your goal is to improve the visibility in organic search , then invest in resources accordingly. Social media and the author may ( and probably will ) impact on the SERPs at a specific time in the future, but not today and probably not much in 2014.

Relevance is the new PageRank

The development of the original 1 link = 1 vote algorithm took a quantum leap May 2012 the introduction of the knowledge graph , which is used by Google to search results with semantic search - to provide information . This information is derived from a variety of sources to add , using more than 500 million and 3.5 billion objects. In Google Speak the knowledge graph is about " things, not strings. "
It is quite likely that knowledge graph is baked in Hummingbird, the latest Google algorithm. Assuming that this is the case, then a correlation between the " context , not to anchor text " and " things not strings" is applicable . Relevance is the new PageRank in the search for linking opportunities.
Pre- Hummingbird, a search for car covers can the results below Car Accessories split up your car, tribute bands , to protect the classic rock group " The Cars " and songs covered by Ric Ocasek costs and obtain : An example from practice might look like the cars. The "old" algo could not distinguish a car cover from another. Hummingbird, on the other hand knows the difference . Unnatural : Now all these auto parts links from high PR band websites are now exposed for what they really are. In the best case, the link will be devalued. In the worst case it triggers a manual review .

Link Schemes vs Link Building

The difference between link intrigue and link building in 2014 is crucial. For webmasters do SEO before Panda was , this can be especially difficult to navigate .
Many were charged directly from the Google paradox. Unlike the Einstein theory of insanity , actually result in the Google paradox SERPs different results after doing the same thing (Spam Link Building ) over and over again .
A link schema , the number one rankings in 2010, can and will pull a manual or algorithmic penalty today. The paradox has driven a lot of webmasters nuts !
According to Google , the following activities link intrigue - not link building :

• Buying or selling links that pass PageRank

• Create Automated programs or services , links to your website

• Linking to a Web site for the sole purpose of getting a link back

• Building a Netzwerkverbindungzum purpose of linking

• Great Article Marketing or Guest Post with keyword rich anchor text

• Purchase of advertorials or articles, the links pass PageRank close

• Create and distribute press releases with optimized anchor text

Recently removed from the specifications , but still more likely to trigger a penalty :

• Link to web spammers or independent websites to manipulate with the intention of PageRank

• Links that are inserted in Article with little coherence

3 safe ways to build links in 2014

So what's left?

• Focus external link efforts to acquire editorially given links . These are links require human intervention and approval.

• Build links that are relevant - on Pages , where the readers would have a genuine interest in your site.

• Quality trumps quantity . A few links from high trust / authority sites have more influence than hundreds of links from "Made for Guest posting" blog.

Completion

There are no shortcuts to connect more buildings . The process is difficult and time consuming . In 2014, it is time, the time and the money to do it right to spend , so you can stop being afraid of Google reapers .

Posted By: Unknown on Tuesday, April 29, 2014

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Top 10 Google Friendly Guest Blog Posting Tips

After Matt Cutts angry rant about guest blogging yesterday (20 January 2014) , the shock waves sent by the industry , the question that must all SEO, online marketing , inbound marketers and webmasters asking is : " How do I Google friendly guest blog posting ? .

Here are my top 10 tips to ensure that your blog posts are "Google friendly" :

1. Just write and publish quality guest posts that add value to the Reader.

2. No duplicate content has.

3. The post must be set to an appropriate blog with the same theme / topic / industry as a place that always be the backlink.

4. Label your office as a guest post.

5.Guest Post in moderation - . Guest Post do not use as a sole source link to your website.

6. Use blogs that are not " selling links" not - this is simply by looking at the sidebar or footer and check if it irrelevant noticed keyword rich anchor text links on the homepage Another trick is to the webmaster. ask to buy a paid link , and if an offer you - not post your guest post there.

7. Check for real social activity ( and involvement in this activity ) by real people on places like Facebook , LinkedIn , Twitter and Google+ for a start. This is also a good way to publish your guest post , when you reach to the webmaster about some of their active social media and with them personally.

8. Make sure the site has visitor engagement - check comments to blog posts.

9. Check the quality of writing in other posts on the blog and to ensure that new jobs will be frequently uploaded.

10. Make the single link to your website in the field of author bio and non-spam anchor text and other links ( internal and external) come from the body of the post.

I see guest blog posts as in the gray area of SEO. It can be used as white-hat SEO method easy to win by putting up quality content , with no intention of link juice from a specific blog by paying for blogs to be uploaded with low quality content , be performed or it can be done in a very spam way anchor text rich with hyperlinks to irrelevant to pass page rank from one site to the destination. The gray area is where most SEO can be found , where the guest posts are written high quality and relevant for the blog, but still with the express intention of passing page rank, which is not allowed according to the user guidelines of Google wrote. Google ridiculous rules (also known as Google's policies ) have made ​​it clear that guest blogging is not 100% clean, because you use them for SEO SEO link juice , and sometimes pay for contributions . I believe that if you fail to pay only high quality and relevant blogs for posts , then you are on the thin line of doing Guest Post and clean enough for you to fall in the gray zone , I am talking about. As in the gray area means that currently , Google will not penalize your site .

In the end, Google finally succeed in punishing the gray area and brings everyone back to the white or extreme black hat SEO techniques. Those are really the only two ways . This is what Google successfully and repeatedly made ​​with its algorithm changes.

A point of interest is that , in my opinion , Google can not punish algorithmically guest blog posts , which created " pass PageRank " or "link juice" that are placed on relevant and not spam blogs . An algorithm is not able to say whether a blog post is the quality and not the intention of PageRank over if a few basic rules are followed. It is also important that the post was from a real (or fictional) person who has an active Google+ profile , as this social layer of Google , which it uses to "know" when people written exist. This only leaves Google with the option of manual actions of the police to use, and then hand out penalties for the misuse of guest blog posting , that would be performed by Matt Cutts own web spam team . With a lot of employees to manually monitor the web is not financially viable for Google so only extreme cases get a manual penalty.

I suggest before guest - blogging to be a quality control and choosy for all SEOs . That's what Google says is important - plus do not have the link to use this option , there should be just one of the plethora of sources of links. I know that in the future guest blog post can not be viewed by Google as acceptable, but it is still useful now . I think that Matt Cutts just really, really on the e- mail he got vented and thus on his blog send shock waves through the industry sour.

Not compromise your results by clean them when it no need to be . The gray at the moment is fine and make sure that you are not on this technique in my opinion .

Posted By: Unknown on Saturday, April 26, 2014

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3 Step Guide to Getting more Visitor by Writing Less

Ever wonder where you can actually find the time to promote your blog ?

If you are blogging in your spare time , it can seem impossible. You are already struggling just to publish a post every day, and sometimes you can not even manage that . You want to work on your SEO , twitter following and relationships with popular bloggers , but you also have a job, family, friends - tasks that are just more important.
And so we ask ourselves: you should just keep doing the best you can ?
Or is there a strategy that you can use that does not require so much time ?
I began researching the answer to this question about a year ago , and after working with more than 50 bloggers , trying different things , I think I've found one.
As it turns out , the answer is not more to do . It is less to do .
Let me explain ....

Step 1 : Publish only one blog post per week

Anyone who tells you publish a blog post every day?
No one , as far as I can tell. It is exactly what everyone is doing , and so most of us assume it is the only way to do it .But it is not.
If you are strapped for time , there's nothing wrong with cutting back on the number of posts you publish each week. Might even be grateful your readers . Most people have to read so much that they do not have time to keep up with all your blog posts , and they feel bad about it . By cutting back , so you stay it easier for them , one participant.
So how many posts you should publish , exactly?
There is no set number , but here's a suggestion: you start with a really good post per week , and if you have time , working your way up.
The key word is "good." A well written, well thought out blog post you can get more links and traffic than hundreds of hurried ones. Some authors are faster than others , but generally , if you spend less than two hours on most of your posts , you are probably too fast. Cut the quantity and focus on quality .
By itself, this is often double or triple your traffic. But it also does something else: it frees up time to focus on the promotion .

Step 2 : Publish a guest post per month on popular blogs

As you have probably seen , there are hundreds of strategies for promoting a blog . In an ideal world , they would all you can use , digging to get dozens of channels for traffic flowing in.
There is only one problem : you do not live in an ideal world. Nor I.
Even if you were working on your blog full-time with a dozen staff to help you , you could not do anything.
So do not try . Instead, focus on a strategy , and really good on them .
My advice : start with guest blogging.

Here's why : from pretty much every other traffic strategy Depends on you , the connections.
To make SEO work , you will need links from trusted websites. To make twitter work, you need to get retweets from people who have many followers . To make social bookmarking work, you need connections to social media power users who can bring dozens or even hundreds of votes .
And that 's hard when you're a beginner , because you do not have one of these compounds .
In my opinion, it's much much easier to find relationships with influential people first, and then use those connections to fuel the other strategies.
If you just publish a guest post per month for popular blogs at the end of the year , you are compounds with twelve very influential people who can help you get your blog did grow . This is not going to give 100,000 subscribers all by itself . But it will give you a nice foundation , and it is one that you can build.

Step 3: Slowly start doing more posts and promotions

Once you start first results, I think you will find it is much easier to expand your efforts.
Everyone is more motivated to find something that works to work . If you land a guest post on a great blog and pick up a few hundred subscribers , you will not have to be quite as strong push to work on your next post. You want to do it , and that makes blogging much more fun.
You also have the connections you need to start slowly try some other transport strategies . For example you could :

• Publish a special piece of content, such as a free report or video, and use your connections to links from popular blogs to get (Here is a free guide on how to do that) , then .

• Create a following on Twitter to promote your posts, and then strategically make a post viral (Here is a free guide on how to do that too) .

• Choose to receive a search phrase that gets hundreds of thousands of searches per month , and use your connections to trusted connections ( The tutorial comes this Friday ) .

By themselves , none of these strategies are new. Anyone who has for more than a few months blogging has probably dreams about attracting links , building a twitter following, and get a first page ranking on Google.
The difference is, you will actually be able to do it .
Cut your reservation plan is the free time you have to work on the promotion, and guest blogging will give you the connections you need in order to pull off.
It is a very simple system , but it is also one that gives you everything you need a reasonable amount of time while investing .

Is the system perfect?
No.

In fact, it has one serious flaw:

Is not it always a guest post pretty hard on a popular blog?
Yup , it can be.
With audience numbering in the tens or even hundreds of thousands , popular bloggers are rightly cautious about the quality of the content that you post. Frequently, they also have a lot to do bloggers voluntarily guest posts , so the competition stiff.
But it is not impossible. New bloggers do it regularly here at Copyblogger and many other popular blogs.
There is no reason why you can not do . You just need a few tips and tricks to help you get started .
Check out the videos for free GuestBlogging.com
If you have not seen the GuestBlogging.com videos, they shoulderstand check from you .
They are free , and they have some of the most powerful strategies that I 've learned my included when writing for Copyblogger and building popular blogs own . So far thousands of people have signed up for them, and many say it is one of the best blogging advice ever published.
The bad news is that I am, take down everything.
Nop, it's not because I 'm the King of the mean. ( Even if I am. )
It's because next week, I 'm the doors to a new training program I put together the . Especially for people who are seriously set about building a popular blog I'll leave the video for over a week , but once the workout begins , I'm going down among them, the members 100 % of my attention.
I will probably be released at some point , but I'm not sure when , and I did not want the Copyblogger readers to miss . So if you are looking for a strategy that you can implement without a lot of connections in your spare time , you should to take a look .

It is not the only strategy for building a popular blog . But if you're strapped for time , I think it will work well for you .

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Improve SEO Skill with Articles Writing

The popularity of the printed editions such as newspapers or magazines is decreasing day by day. It `s successfully replaced by the electronic media and many people to orient their skills in this direction. The specific electronic writing requires our attention to the search engines.

When writing for an electronic problem that you have to make your article SEO-friendly. This is the easiest and proper way to be found by Google, seen for example from and to your specific hearing. That `s why in this article we ` ll show you some useful tips you writing in the world of search engine optimization perform .

One of the first steps that you , if you is to take your marketing strategy , a website of your company or business to create . This page needs to be interactive and optimized. To improve the optimization and bring visitors there a forum, blog and descriptions better import to any product or offers. Try to reach your customers by communicating with them . For example , a review of each room description.

Now you can already have a website , let ` s think how you like it Google. To get good results in the overall need to reach a good and successful SEO ( search engine optimization) . Reach your destination before the discovery as you `ll let` s explain what is SEO and why it 's so important for your future marketing campaign.

In short, SEO can be defined as the art of transforming your writing so that it can be easily found by the various search engines described . So, when the user searches for a particular information using different keywords , he or she finds that information on the pages with the perfect SEO .

With the right method of optimizing your articles is set or report on the top places of Google - the most popular search engine today .

Why you should know that SEO?

-> As we mentioned above, the proper optimization will make your products the best in Google.

-> With SEO, you `ll easily attract more readers . Let ` s imagine that you have a fashion company . So when the client types ` Fashion ` in Google and your site has a good SEO, he or she will find and read your fashion news .

-> SEO will touch your audience : you ` ll avoid that users have to convince by chance and is regularly clients.You ` ll win in when you see them in your office or if you check the statistics of your website orders ` one .

-> SEO people will first know about some event, concert or other message from you - what is your goal of writing.

-  > If you have a website , is the good optimization not only your visitors and traffic to increase , but will bring you more money , too.

-> The good search engine optimization is also a successful advertising for your business , building your social identity on the network.

Articles Writing Tips to Improved the SEO of an Individual Article :-

Define the most used keywords and the title - , determine the keywords needed to answer the following questions :

-> What's the report?

-> Who are you talking to ?

-> What are the most frequently used keywords in your article ?

-> If you choose your keywords they contain in the title, introduction 3-4 times in the presentation part and a time in the conclusion.

-> With subtitles - it `s to improve the product structure.

-> Links to known sites on the same topic with include and place it below the article .

-> Don `t create too long articles.They are boring and in this busy day, no one has enough time to read them. People want 400-800 words article with pictures or videos imported.

-> Include bullet points - this makes the article better structured and easy to read.

-> Put Facebook, Twitter, and +1 button that will make your writing on the social networks becomes popular .

-> The Schlüsselpunktein your content must be continuously and your paragraphs need to be connected . This means that the flow of information must be shown smooth.

- > Write for your audience ! To the people ` s got interest , a research for what they want to know .

-> The contents that you `re must be in writing valuable , original and has his people ` s attention. At the same time, you have to avoid the complicated sentences and simple ones that are easy to understand by your readers are to be used ;

-> Of course, writing, writing from memory , write your names and be unique! Remember: if you try something and copy-paste his / her website has a better SEO, you do them a favor. So, learn to write plagiarism free articles .

Now you can be calm because you . Already have the basic knowledge and the ability to create a fantastic SEO friendly articles If you continue to read our article you `ll writing tips one of the best writers and journalists in the world to be . You `ll be a big name in this field.

Posted By: Unknown on Friday, April 25, 2014

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4 Special Keyword Research Techniques

The second week we were a little crazy - it's cool , we came back - more than a rumor that Google start blocking paid keyword data for advertisers , as it did with "(not supplied ) " in Bio - data .
Honestly, I 've never been a fan of keyword data . It makes us weak. It encourages us to meaningless metrics instead of tracking key performance indicators (KPIs ) that really matter to leave .
But no matter what side of the fence you stand, we have a situation have in our hands. Keywords anything yet ; Google is only making it harder for us to find them .

Difficult , but not impossible. Here are four tools that you can use for keyword research in the age of escape keyword data .

Small AdWords campaigns

Keyword data is paid in campaigns not go away. This data will no longer get passed on your analytics provider , but you can still access your paid keyword performance in the AdWords interface , so to test this a good way search words before implementing them in your strategy first . If your paid search efforts are also synchronized with your marketing automation software, you can the quality of leadership that these keywords also brought see .
Start in small pieces with a set of keywords at the time. If your budget is very tight, to localize it to your city , state, or region.

Google Webmaster Tools

Even if you do not see what was happening with this term after it came to your website ( Does it have legs? Does it convert ? ) , Is one of the few reliable sources consistently Google webmaster tools keyword data , click-through rate and average rankings. Armed with this data , you know , at least , is what works for you and it offers a good starting point .

High rankings and impressions but low CTR ? Make sure that your results match the query , people are looking . Just like in AdWords Quality Score here the relevance is critical. Your goal is not to have the highest rank ; it is to have the most attractive offer in the search results .

UberSuggest

UberSuggest is one of my favorite tools because of the abundance of the things that you can do with the data once you have it . In the simplest form , it is a good way to trends in what Google recommends , people are looking to see based on your search root.
Start with your basic keyword: Let us select all the keywords " dog treats . " .

Click " Get " .

And copy and paste into any proposal to XLS .

Do this for slight variations of the keywords like " dog treat. " Then group the duplicates. The more often it seems , the more often Google recommends it and that is a key signal for you that the keyword should be in your keyword strategy . Note that this better for long tail keywords .

User interviews or surveys

User interviews are more time than pulling data from a tool , but you are going to get more valuable data , because you will find are how your target audience searches for products or services like yours. Tools are great, but not that they can get context .

First , its users find to interview 

If there is a more general audience , you could easily pull this off by hanging at your local coffee shop and buying a small coffee for someone for 10 minutes of their time . If there are more specific , to make the head to LinkedIn Answers and Quora are looking for people questions about the industry.
You can set for their feedback also on LinkedIn groups in your industry or a small LinkedIn sponsored post or LinkedIn ad campaign soliciting people .

Then talk with them

With 10 or 15 minutes for each interview , you're going to cover too much ground to understand exactly how your target group is shopping for your product or service. Since there . For the keywords that you ask them what they want when they are looking looking around shopping Give them time to answer ; they will probably tell you more than one.
You can also rationalize this by taking a survey , but you will be the value of one - to-one conversations that you miss detailed information .

What did I miss? What are some other tools that you use for keyword research ?

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How To Optimize Database-Driven B2B Websites

Database-driven websites are very common in the B2B sector . That's because many companies want to have a catalog on their website for dealers available products , but it would not be cost effective to manually build out those pages as they are meant does not generate revenue .
Optimization of database-driven websites , B2B follows the same basic SEO principles as any other website, but the execution is much different.
Here is a simple guide on how to optimize one dynamic content for product catalogs or similar content .

How Database - Driven Websites Work

If you're like a database-driven site works are not , not familiar , it's easy. Instead of manually updating multiple page types , you create a database full of variables that are dynamically pulled into the content that you can update with millions of pages in seconds. Although this created low quality content as a static website, it is a very cost effective means of managing a website with a high number of product pages.

Here is an example of how a dynamically generated h1 tag works:
h1 tag of the formula :
Model [ Model Number] [Product Name] tool
Database:
Model numbers in the database: 101 , 102 , 103
Product names in the database: widget , Widgeter , Widgeting
Heading output :
Page 1: Model 101 widget tool
Page 2: Model 102 Widgeter tool
Page 3: Model 103 Widgeting tool
Database-driven websites are so easy . The more database fields that you create and distribute among tags and content to be the more unique content. The key to success with this type of websites , SEO , in order to eliminate the possibility of duplicate content . With each database field placement decision that you make , should duplicate content problems always be a top consideration.

Dynamic Product Page Optimization

Now you have a basic understanding of how database-driven websites work , here is how these concepts apply to SEO for product pages.

Creating Rules

Prior to the generation of content , you will need to analyze the database to create rules for generating things like URLs , title tags and meta descriptions . With special characters , all uppercase, or non-unique content in the database potentially SEO topics when the content is filled .
Once you identify all database fields , which could potentially create SEO topics , have your developers / engineers create arguments so that if these problems are generated, they will be removed immediately before the contents are filled .
For example , let's say , a database field has a registered trademark symbol in some of the records . If the same field used in the URL and title tag , it would create a URL to decipher either with the trademark symbol , or other characters , and the title tag would also have them. By creating a rule to strip this character from complete if it fills in one of these fields , your site will generate a clean URL and title tag .

Title Tag formula

Title tags can be very difficult , because the product sites in the same category may have very similar product names, or other close fitting parameters. There is also a 70 character buffer limit for title tags , so you can occasionally generate a title with more than 70 characters . To solve the buffer boundary problem, create an argument that says all the signs are deducted after the first 70 from the title tag .
For the title tag formula the first database field should be the unique identifier available . The title tag should start with its unique attribute. For database-driven product pages , this is the model number is usually followed by the product name. Of course there are many other unique identifiers that you can have available.
Here is an example of a title tag formula , and it seems like after it is filled up :
[ Model Number] [Product Name] - [ Product Category ] | brand name
102 Widgeter - Widget Tools | WidgetCo
In this example, there were no duplicate model numbers in the database , for example in given at the beginning of this article , so I have it as the first database field in the day. The second database field for product name was very similar to the rest of the record, but was still unique, so I decided to use it as the second field. The third field was the product category, which is used for multiple products , so I finally got it . As a best practice , it is always a good idea to create a brand concept at the end as well as extended.

Meta Description Formula

The meta description formula follows the same basic principles as the title tag formula - take advantage of the unique features in the beginning and are a brand concept . Much like title tags, meta descriptions have a 156 character buffer limit. You have an argument , removes the build up everything after 156.
Descriptions have a little more room for uniqueness, because you have to create a formula with different content for each product category . Here is an example of some is poorly written, but decently executed meta descriptions that are used for two different product categories.
Example 1: The Model [ Model Number] [Product Name] by WidgetCo is an industry-leading [Product category 1]. Learn more here !
Example 2: Our model [ model number] [Product Name] offers the best in [Product Category 2 ] for the manufacturing industry . Exclusively Manufactured by WidgetCo .
With these two formulas , each meta description will have unique content placement , before it reaches the 156 character buffer limit , so that any possibility of duplicate content is omitted.

URL formula

URLs , the default usually generated by a set of parameters that will make no sense for the people with the website technology . By using a URL rewrite script, you can set these parameters translate into a readable database fields . Another common problem with dynamic URLs is to use uppercase. Through the use of regular expressions in the URL rewrite script , you can also force the URLs are lowercase. When creating a script like this, it is imperative that you clean URL redirects a function that generates the old URL to the new in order to avoid duplicate content issues.
To generate clean URLs , you will have a formula that will create a unique URL for each product page in the manufacture URL paths that must follow the navigation hierarchy. Below is an example of how a database with the same example I used in this article to generate .
/ Products / [Product Category ] / [ Model Number] - [Product Name] /
This formula translate
/ Products/widget-tools/102-widgeter /
Well, that's not much better than something like that?
/ Product.asp ? Cat = 3 & productId = 1

h1 Tag Formula

Generate h1 tags is probably the easiest part of the optimization of database-driven websites , so I have to keep this one short. Include the most important and unique database fields and whatever you think additional text needed. Below is an example of this.
Model [ Model Number] [Product Name] Product details
This leads to :
Model 102 Widgeter product details
It is keyword - rich and has a slight variation of the URL and title tag .

content formula

Create the body of content is the hardest part of the optimization of a dynamically generated website. You need to have at least 150 words of content for SEO best practices , and still keep it very clear and not read how it was generated by a machine.
The key is to use as many database fields as possible . When creating the database, you should items such as product specifications, product descriptions, etc. are this way you can minimize the amount of duplicate content that appears on the page , and use the uniqueness of the database fields to generate unique content. Here is an example of how this can be performed.
Paragraph 1: Lorem ipsum Model [ Model Number] [Product Name] amet , consectetur adipiscing elit . Integer nec odio . Praesent libero . Sed cursus ante dapibus diam. Sed nisi . Nulla quis nibh SEM imperdiet at elementum . Duis ipsum sagittis . Praesent mauris . [Product Category ] sed dolor sit amet semper nec Tellus porta .
Paragraph 2: [ product description ]
Paragraph 3: [ Product Specifications ]

Conclusion 

Optimization of dynamically generated content is easy. The given examples in this article , that a simple database with just a few fields. In a real application, a database-driven website will have many more database fields available to create unique , optimized content .
There are two key concepts to keep in mind - attention to duplicate content and generate content as unique as possible . If you follow these two basic principles , and apply them to general SEO best practices , you will optimize the power of thousands of pages in a few hours.

Opinions that are in the article that the guest author and not necessarily Search Engine Land .

Posted By: Unknown on Thursday, April 24, 2014

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SEO Basics: 8 Essentials to Optimize your Website

Engine optimization search base ( SEO) is fundamental. And essential. SEO help you position your site properly to find the most critical points in the buying process or when people need your site.

What are search engines looking for ? How can you build your site in a way that will delight both your visitors / customers , as well as Google , Bing and other search engines ? More importantly, how can SEO help your web presence to become more profitable?

Before we shared  10 works All which are harmful for the website (Google's New Update) here. Although the Introduction to SEO session WAS Intended for industry newcomers, Shelby's tips offer significant reminders for odd Experienced SEO professionals Have you-have-been Optimizing websites for years.

What is SEO, Exactly?

The goal of foundational SEO Is not to cheat or "game" the search engines. The purpose of SEO is to: 

* Create a great, seamless user experience.

* Communicate to the search engines your intentions So They can recommend your website for relevant searches.

1. Your Website is Like a Cake

Your links, paid search, and social media acts as the icing, aim your happy, information architecture, content management system, infrastructure and act as the sugar and Makes the cake. Without it, your cake is tasteless, boring, and gets thrown in the trash.

2. What Search Engines Are Looking For

Search engines want to do the best job possible by referring users to Web sites and content that is most relevant to what the user is looking. So how is determined the relevance? 

* Content: is determined by the theme is given, the text on the page, and the titles and descriptions are given. 

* Performance: What is the speed of your site and it works well? 

* Authority: Does your site have enough content to create a link to other sites or authoritarian use your site as a reference or include information that is available? 

* User experience: How is the site look? Is it easy to navigate around? Does it look safe? Does it have a high bounce rate?

3. Which search engines do not search for 

Search engine spiders only a certain amount of data storage, so that, when you are conducting shady tactics or trying to trick them, chances are you are going to're hurt in the long run. Products that do not want search engines, are:

* Keyword Stuffing: Excessive use of keywords on your pages.

* Purchased Links: Are buying links lead to nothing when it comes to SEO, so be warned.

* Poor User Experience: Make it easy to get around for the user. Too many ads and makes it difficult for people to find content that they are looking only increase your bounce rate. If you know that your bounce rate will help it to determine other information about your site. For example, if 80 percent or higher and you have content on your site, chances are, something is wrong.

4. Know Your Business Model 

While this is pretty Obvious, so many people tend to not sit down and just focus on what Their main goals are. Some questions you need to ask yourself are:

* What defines a conversion for you?
* Are you selling eyeballs (impressions) or what people click on?
* What are your goals?
* Do you know your assets and liabilities?

5. Do not Forget to Optimize for Multi-Channels

Keyword strategy is not only important for the implementation on site, but should be extended to other platforms off-site, which is why you should also think about the multi-channel optimization. These platforms following multi-channel: 

* Facebook 

* twitter 

* LinkedIn 

* e-mail 

* Offline, such as radio ads and television 

Be consistent with key phrases within these platforms will not only help your branding efforts, but also train users to use specific phrases you optimize.

6 . Be consistent with domain names

Domain naming is so important for your overall basis , so as a practice you 'd better use subdomains root directory ( example.com / awesome ) against subdomains ( awesome.example.com ) . Other good practices with domain names are:

* Compatible with: If you type www.example.com , but the only type example.com and "www" does not redirect to www.example.com , this means that the search engines see two different sites. It is not effective for your overall SEO efforts as it will dilute your inbound links as external sites will link to www.example.com and example.com .

* Keep it Old School : Old domains are better than new ones , but if you buy an old domain , make sure that the previous owner did nothing to cause the shaded area to get penalized.

* Keywords in URL : Having keywords you are trying to rank in your area would help your overall efforts.

7. Optimization for different types of results 

In addition to optimizing for the desktop experience, make sure to focus on the mobile and optimization of the tablet and other media. 

* Create rich media content such as video, because it is easier to get a video to rank on the first page it is to get a page of text to be classified. 

*Optimize your content non-text search engines can see it. If your site uses Flash or PDF technology, make sure you read the latest best practices for search engines can crawl that content and give your site credit for it.

8. Focus on your meta-data

Your content on your website should have title tags and meta descriptions. 

* Meta keywords are pretty much ignored by search engines today, but if you still use them, make sure it speaks specifically to this page and it is formatted correctly. 

* Your meta description should be unique and speak to that specific page. Duplicate meta descriptions from side to side will get you nowhere. 

Summary 

You Should always keep SEO in the forefront of your mind, and always follow best practices. Skipping the basics of SEO will only leave your site's foundation a mess and preventDefault you from fully maximizing revenue opportunities.

Posted By: Unknown on Sunday, April 20, 2014

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SEO Tips

10 works which are harmful for the site (Google's New Update) 

Google is constantly being updated . Google has been making a variety of policy changes. Google search results and Google rules-out be placed on sites that are going to be lost . We do SEO for the site of the remittance .
The SEO 's work we 've done anything wrong . These are sites in Google's search results and end rules-out be rejected . Today we 'll talk about SEO but the same thing about some of the mistakes that can make navigation update any of our sites , Google will not have any problems . 

 1 . Mock Content :  

Whether the site is fake SEO Content from Google's search results is never a good position to be doing whatever is possible to come . If the fake content on any website one can bring big losses for most of those websites . And the damage is not anything ; Black Listed by Google to the site . 

2. Weak Content : 

Content of the website is completed, then the weak or locality site will never do better position in search results . Moreover, all of them in the last few years, Google has updated many low- quality content sites have been ignored . Low Quality Content Google penguin update , like all other site updates have been difficult to prevent . 

3. Excessive link exchanges are SEO:

link exchanges in the success of the approach is quite effective . However, to a certain extent , of course it will be . If the amount is too much to exchange links can be removed from the site by Google search results .

4. Keyword density:

Site Content , if no keywords or using certain keywords are highly increases the density of keywords ayathai . And this is known as keyword stuffing . And Google considers it as spam . Use specific keywords of the site , leaving no reason to be threatened at any moment could .

5. The same anchor text - the multiple -use :

Multiple links with the same anchor text website content is created , it will be against Google's policy . Be the Live Cricket is your keywords , and you can use it as you are content with several anchor text to understand the danger and endangering the room . So do not anyone blown . However, Google search results will be made ​​without notice if your site is a breeze .

6. Broken links on the site have :

Given that there is no such link , but the links are not working on the site , it will be considered as broken links . If such a plethora of broken links and the site Google search results will make it impossible to find your site .

7. Do not have too much Link to other sites :

External links to other sites or link to any site that are not at all harmful to the site or have too much . , So therefore the solution should be moderate some of the external links to the site .

8. The same title and meta descriptions :

Pejei the same title and descriptions of all the websites that Google's search results , it will be talanitei . Search results may even be canceled .

9. Paid links high page rank site :

The site has a high page rank, a link to the site that it can easily become Google indexing . As a result , many of these sites collect backlinks through paid . But it does not comply with Google's policy . So for the work site may comes'p endangering .

10. Plethora of ads than content to remain :

If you have a plethora of ads than the content of a site would be detrimental to the site . According to the latest update to the Google Panda problems at the site , if it can be removed from Google's search results . 

-------------Shahriar Hasan 

 

 

 

Posted By: Unknown on Thursday, April 10, 2014

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