What are search engines looking for ? How can you build your site in a way that will delight both your visitors / customers , as well as Google , Bing and other search engines ? More importantly, how can SEO help your web presence to become more profitable?
Before we shared 10 works All which are harmful for the website (Google's New Update) here. Although the Introduction to SEO session WAS Intended for industry newcomers, Shelby's tips offer significant reminders for odd Experienced SEO professionals Have you-have-been Optimizing websites for years.
What is SEO, Exactly?
The goal of foundational SEO Is not to cheat or "game" the search engines. The purpose of SEO is to:
* Create a great, seamless user experience.
* Communicate to the search engines your intentions So They can recommend your website for relevant searches.
1. Your Website is Like a Cake
Your links, paid search, and social media acts as the icing, aim your happy, information architecture, content management system, infrastructure and act as the sugar and Makes the cake. Without it, your cake is tasteless, boring, and gets thrown in the trash.
2. What Search Engines Are Looking For
Search engines want to do the best job possible by referring users to Web sites and content that is most relevant to what the user is looking. So how is determined the relevance?
* Content: is determined by the theme is given, the text on the page, and the titles and descriptions are given.
* Performance: What is the speed of your site and it works well?
* Authority: Does your site have enough content to create a link to other sites or authoritarian use your site as a reference or include information that is available?
* User experience: How is the site look? Is it easy to navigate around? Does it look safe? Does it have a high bounce rate?
3. Which search engines do not search for
Search engine spiders only a certain amount of data storage, so that, when you are conducting shady tactics or trying to trick them, chances are you are going to're hurt in the long run. Products that do not want search engines, are:* Keyword Stuffing: Excessive use of keywords on your pages.
* Purchased Links: Are buying links lead to nothing when it comes to SEO, so be warned.
* Poor User Experience: Make it easy to get around for the user. Too many ads and makes it difficult for people to find content that they are looking only increase your bounce rate. If you know that your bounce rate will help it to determine other information about your site. For example, if 80 percent or higher and you have content on your site, chances are, something is wrong.
4. Know Your Business Model
While this is pretty Obvious, so many people tend to not sit down and just focus on what Their main goals are. Some questions you need to ask yourself are:* What defines a conversion for you?
* Are you selling eyeballs (impressions) or what people click on?
* What are your goals?
* Do you know your assets and liabilities?
5. Do not Forget to Optimize for Multi-Channels
Keyword strategy is not only important for the implementation on site, but should be extended to other platforms off-site, which is why you should also think about the multi-channel optimization. These platforms following multi-channel:
* Facebook
* twitter
* LinkedIn
* e-mail
* Offline, such as radio ads and television
Be consistent with key phrases within these platforms will not only help your branding efforts, but also train users to use specific phrases you optimize.
6 . Be consistent with domain names
Domain naming is so important for your overall basis , so as a practice you 'd better use subdomains root directory ( example.com / awesome ) against subdomains ( awesome.example.com ) . Other good practices with domain names are:
* Compatible with: If you type www.example.com , but the only type example.com and "www" does not redirect to www.example.com , this means that the search engines see two different sites. It is not effective for your overall SEO efforts as it will dilute your inbound links as external sites will link to www.example.com and example.com .
* Keep it Old School : Old domains are better than new ones , but if you buy an old domain , make sure that the previous owner did nothing to cause the shaded area to get penalized.
* Keywords in URL : Having keywords you are trying to rank in your area would help your overall efforts.
7. Optimization for different types of results
In addition to optimizing for the desktop experience, make sure to focus on the mobile and optimization of the tablet and other media.
* Create rich media content such as video, because it is easier to get a video to rank on the first page it is to get a page of text to be classified.
*Optimize your content non-text search engines can see it. If your site uses Flash or PDF technology, make sure you read the latest best practices for search engines can crawl that content and give your site credit for it.
8. Focus on your meta-data
Your content on your website should have title tags and meta descriptions.
* Meta keywords are pretty much ignored by search engines today, but if you still use them, make sure it speaks specifically to this page and it is formatted correctly.
* Your meta description should be unique and speak to that specific page. Duplicate meta descriptions from side to side will get you nowhere.
Summary
You Should always keep SEO in the forefront of your mind, and always follow best practices. Skipping the basics of SEO will only leave your site's foundation a mess and preventDefault you from fully maximizing revenue opportunities.
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